Archive for geographicinformationsystems SmartBlogs

Wendy’s is streamlining its corporate IT systems by integrating Esri Business Analyst into its reporting at new locations. The geographic information systems software will help the quick-service chain in conducting market analyses and selecting new sites. “The company’s decision to integrate GIS as a scalable technology within its existing systems means that any staff member, from marketing to design, can gain the benefits of mapping intelligence without any training and at any time,” said Simon Thompson, Esri’s director of commercial business.[…] Continue Reading »

Location analytics certainly has its use in marketing, government and various other fields, but charitable giving isn’t immediately associated with the technology. However, Seattle-based tech company Placed thought to put the two together in an application that lets users give to charity in exchange for information on their whereabouts.

The Give 2 Charity app allows users to opt-in to location measurement in exchange for points that can be redeemed for donations to charities of their choice.[…] Continue Reading »

This Spotlight on Location Data blog series is brought to you by Esri, a leading provider of software that brings location intelligence to business decisions.

I went to this year’s ESRI User Conference to learn more about how businesses were using geographic information systems — tools that combine location data analysis with maps — to solve both tactical and strategic problems.[…] Continue Reading »