Archive for GeoffLivingston SmartBlogs

The accompanying infographic — based on statistics cited in our book “Marketing in the Round” — illustrates the fractured world of communication in corporate America. The corporate-marketing world still operates in silos of public relations, advertising, and interactive and direct marketing. As the newest discipline in the fold, social media accentuate this continuing situation.

Most chief marketing officers acknowledge social media‚Äôs importance but attempt isolated social media campaigns on Facebook and Twitter.[…] Continue Reading »

This post is by Geoff Livingston

My latest book “Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy,” discusses influencer theory in detail, including a section on the history of influencer theory on the social Web. Since drafting that material, leaderboard debate about quantifying influence has dramatically shaped the conversation on influencer theory.[…] Continue Reading »

This post is written by Geoff Livingston, an author and co-founder of Zoetica. Read more of his writing at his personal website and follow him @Geoffliving.

It’s easy to gripe online about the ways that something could be better. During the holidays, however, it’s always good to consider things that filled us with a sense of gratitude.[…] Continue Reading »

This poll-analysis post was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter.

SmartPulse — our regular reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Our most recent poll question: Which statement best describes your business’ approach to social media?[…] Continue Reading »

Today’s bonus tracks are three useful links covering different aspects of social media. Make sure to check out the first link about jumping into social media. The article in BusinessWeek goes into how social media can help for your marketing strategy and be integrated into all your communications.

Photo credit, iStock[…] Continue Reading »