Archive for GenevieveMazzeo SmartBlogs
By Andy Sernovitz on July 26th, 2011 | 16904Comment on this postAndy%26%23039%3Bs+Answers%3A+How+ConAgra+is+creating+online+communities+for+its+diverse+brands2011-07-26+11%3A02%3A31Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16904
ConAgra Foods’ brands span dozens of household names, including PAM, Chef Boyardee, Slim Jim and Orville Redenbacher’s.
Each brand has a different focus, tone and audience — and when it comes to social media, it’s up to Genevieve Mazzeo and her team to help these brands extend their voice to online communities.
At her recent BlogWell presentation, Mazzeo walked us through a few case studies of how different ConAgra brands have built healthy and sustainable fan bases that are generating valuable feedback, word of mouth and revenue.[…] Continue Reading »
By Doris Nhan on June 20th, 2011 | 162101 comment on this postHow+ConAgra+uses+social+media+to+manage+its+consumer+brands2011-06-20+11%3A33%3A39Doris+Nhanhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16210
In early May, Genevieve Mazzeo, manager of public relations and social media at ConAgra Foods, spoke with SmartBrief’s Jesse Stanchak at BlogWell D.C. presented by SocialMedia.org. Mazzeo spoke about how ConAgra, the maker of brands such as Orville Redenbacher, Healthy Choice and Slim Jim, uses social media to build relationships with its various consumers.
(Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.)
With more than 50 consumer-facing brands, ConAgra’s social media strategy has to be approached in a specific, purposeful way that meets the needs of each individual consumer.[…] Continue Reading »