Archive for GeneralMills SmartBlogs

“The world doesn’t need more content,” says Kevin Hunt, corporate social media manager for General Mills. “It needs more interesting content.” But, as he admits, social media content strategy is a bit more complex than that.

In his presentation at’s Brands-Only Summit, Kevin gives a quick lesson on the fundamentals of managing a social media content strategy.[…] Continue Reading »

As digital proliferates every facet of the retail industry and consumers’ lives, digital ad spending has grown into a multi-billion dollar business with CPG companies spending more than ever to get their brands and products in front of the right people at the right time. Looking forward into 2014 and beyond, companies will focus on brand messaging and mobile, with an eye on geotracking, according to a new report, The U.S.[…] Continue Reading »

The words “isolated” and “fragmented” have no place in social media. That’s the reason General Mills knew it needed to bring together its brands, which were “doing their own thing” in the social sphere, and stop letting agencies manage brand communities. To do it, the company needed community-engagement managers to bring ownership, accountability and real involvement to the company’s social media platforms.[…] Continue Reading »

My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot — I’m sharing some of my favorite lessons from Minneapolis.[…] Continue Reading »

This guest post is from Liz Perman, a senior manager with SmartBrief’s association relations team, who is attending the IAB MIXX Conference and Expo in New York this week.

As popular as social media is, there are still a lot of obstacles to overcome before an initiative gets off the ground. Alan Wolk, creative strategist of The Toad Stool, outlined some of the biggest hurdles a company has to clear on the path to social success in his “Case Studies in Social Media” panel at MIXX, before turning to three groups of brand marketers for lessons on how they made social media work.[…] Continue Reading »