Archive for GeneralMills SmartBlogs
By Andy Sernovitz on July 31st, 2014 | 53040Comment on this postAndy%27s+Answers%3A+How+General+Mills+manages+their+social+media+content+strategy2014-07-31+11%3A15%3A10Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53040
“The world doesn’t need more content,” says Kevin Hunt, corporate social media manager for General Mills. “It needs more interesting content.” But, as he admits, social media content strategy is a bit more complex than that.
By Amy Sung on May 20th, 2014 | 51740Comment on this postReport%3A+CPG+focuses+digital+spending+on+branding%2C+mobile%2C+geotracking2014-05-20+06%3A17%3A16Amy+Sunghttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D51740
As digital proliferates every facet of the retail industry and consumers’ lives, digital ad spending has grown into a multi-billion dollar business with CPG companies spending more than ever to get their brands and products in front of the right people at the right time. Looking forward into 2014 and beyond, companies will focus on brand messaging and mobile, with an eye on geotracking, according to a new report, The U.S.[…] Continue Reading »
By Andy Sernovitz on January 31st, 2013 | 37091Comment on this postAndy%27s+Answers%3A+How+General+Mills+took+ownership+of+its+brands%27+social+media+communities+2013-01-31+12%3A40%3A50Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37091
The words “isolated” and “fragmented” have no place in social media. That’s the reason General Mills knew it needed to bring together its brands, which were “doing their own thing” in the social sphere, and stop letting agencies manage brand communities. To do it, the company needed community-engagement managers to bring ownership, accountability and real involvement to the company’s social media platforms.[…] Continue Reading »
By Andy Sernovitz on September 29th, 2009 | 54015 comments on this postAndy%27s+Answers%3A+What+General+Mills+has+learned+from+early+experiments+in+social+media2009-09-29+12%3A15%3A31Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D5401
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcasting System, Newell Rubbermaid, and The Home Depot — I’m sharing some of my favorite lessons from Minneapolis.[…] Continue Reading »
By Mary Ellen Slayter on September 23rd, 2009 | 52281 comment on this postLive+from+MIXX%3A+Case+Studies+in+Social+Media2009-09-23+16%3A58%3A38Mary+Ellen+Slayterhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D5228
This guest post is from Liz Perman, a senior manager with SmartBrief’s association relations team, who is attending the IAB MIXX Conference and Expo in New York this week.
As popular as social media is, there are still a lot of obstacles to overcome before an initiative gets off the ground. Alan Wolk, creative strategist of The Toad Stool, outlined some of the biggest hurdles a company has to clear on the path to social success in his “Case Studies in Social Media” panel at MIXX, before turning to three groups of brand marketers for lessons on how they made social media work.[…] Continue Reading »