Archive for GeneralMills SmartBlogs

This week, we were given a look inside Taco Bell’s first location to serve alcohol, which could perhaps be a sign of things to come with fast-casual restaurants; in August, we saw Starbucks starting evening alcohol service to capture a larger audience. Fast-casual pizza also made the news as a fast-growing segment in the foodservice world.

Millennials are still a focus for CPG companies, like Hain Celestial, which redesigned some of its packaging and expanded into new categories including kombucha and coffee.[…] Continue Reading »

This week’s most popular stories across our food and beverage briefs run the gamut, reflecting big trends in the industry such as large companies selling brands that no longer fit their market, a focus on snacks and fresh produce, catering to millennial consumers and diners, and food delivery services. Big brands in the news included General Mills, Chuck E.[…] Continue Reading »

Somewhere between 300,000 and 400,000 people flooded the streets of Manhattan on Sunday for the People’s Climate March, the biggest and most diverse group ever to come together to push for action on climate change and, not surprisingly, many of the marchers were focused on issues surrounding sustainable food.

The event brought out activists with a wide variety of core causes, from anti-fracking and renewable energy interests to labor unions to animal welfare groups to student organizations to religious groups, all of them raising their signs and their voices for a common goal.[…] Continue Reading »

“The world doesn’t need more content,” says Kevin Hunt, corporate social media manager for General Mills. “It needs more interesting content.” But, as he admits, social media content strategy is a bit more complex than that.

In his presentation at’s Brands-Only Summit, Kevin gives a quick lesson on the fundamentals of managing a social media content strategy.[…] Continue Reading »

As digital proliferates every facet of the retail industry and consumers’ lives, digital ad spending has grown into a multi-billion dollar business with CPG companies spending more than ever to get their brands and products in front of the right people at the right time. Looking forward into 2014 and beyond, companies will focus on brand messaging and mobile, with an eye on geotracking, according to a new report, The U.S.[…] Continue Reading »