Archive for gamification SmartBlogs

Customer loyalty is very hard to gain in an era where countless businesses are offering the same products and services to the same audience. Customers have lots of choices, and as soon as they find the “supposedly” next best thing, they take their money, family and friends with them. Instead of just building a customer loyalty program, focus on building WOW customer experience and the loyalty will follow.[…] Continue Reading »

Today, more than ever, information is power: The more we know, the smarter our decisions are. In the past few years, companies have started paying more and more attention to how Big Data molds business decisions and outcomes. A recent study conducted by Gartner found that 64% of companies plan on investing in big data technology, 30% of those have already invested, 19% will invest in the next year and 15% will invest within two years.[…] Continue Reading »

Every marketer dreams of customers who visit their company’s website and tell all their friends to do the same. Is this an impossible dream? Or can you make your website so much fun that your fans want to tell all their friends to go, look around and join in the party?

What is gamification?

Gamification is when companies add game-design elements such as competition or problem-solving to their website or social communities to make them more fun and engaging and prompt users to come back again and again.[…] Continue Reading »

There have been many conversations recently around the efficacy of recycling as an environmentally beneficial behavior, including Alina Tugend’s New York Times article, “Recycling Helps, but It’s Not All You Can Do for the Environment,” which includes perspectives from the Environmental Defense Fund, Center for Research on Environmental Decisions and other respected voices in the industry.[…] Continue Reading »