Archive for FTC SmartBlogs
What you can learn from REI’s social media strategy; how to liven up your brand; and details of Facebook’s recent settlement with the Federal Trade Commission.
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
- How to build buzz for a boring brand
- Facebook, FTC settle privacy charges
- 3 ways to embrace social without losing your local roots
- See what your social media strategy is missing
- Study: 40% of job seekers have a social media problem
Image credit: narvikk, via iStockphoto[…] Continue Reading »
If you’re struggling to get to the “yes” when it comes to social media, you’re not alone. Lots of hard-working, smart marketers are facing this challenge and everything that comes with it: demonstrating the ROI, working with legal, collaborating across departmental silos, etc.
This is what Blair Klein of AT&T’s presentation from our recent BlogWell event is all about.[…] Continue Reading »
Frustration with the constant tweaks to Facebook’s privacy policy is nothing new — but experts say they believe the situation is getting worse because now it’s a challenge to even understand what a Facebook user is agreeing to.
When average users get upset about Facebook’s policies, we have limited options. We can show our outrage online, we can send Facebook a strongly worded note or we can opt out of the service.[…] Continue Reading »
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta.
This is my presentation from BlogWell, “Social Media Ethics Briefing: Staying Out of Trouble,” in which I go over the fundamentals of keeping your brand safe as well as the latest guidelines and regulations from the FTC.[…] Continue Reading »
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta.
This is my presentation from BlogWell, “Social Media Ethics Briefing: Staying Out of Trouble,” in which I go over the fundamentals of keeping your brand safe as well as the latest guidelines and regulations from the FTC.[…] Continue Reading »
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