Archive for foursquare SmartBlogs

It’s been an exciting year for Foursquare. On the heels of its fifth birthday (March 11, in case you want to send a present), CEO Dennis Crowley announced that revenues grew by 600% in 2013 and 500% the first quarter of 2014, and its now home to 45 million users.

Fueled by B2B relationships and people with a love for local, Foursquare did not do this alone.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Have you signed up for a social network during 2013?

  • No — I have used only social networks I belonged to before the start of 2013: 50.33%
  • Yes — I have signed up for a social network to which I did not previously belong: 41.18%
  • No — I do not use any social networks: 8.5%

It’s been a while since a social tool has made a big splash.[…] Continue Reading »

It was clear that it was going to be a different sort of panel when lawyers from Foursquare, Meetup and Etsy admitted their somewhat-derogatory in-house nicknames during the “Lawyered” panel at the South by Southwest Interactive Festival: Foursquare General Counsel Brian Chase, or “Dreamsmasher”; Meetup General Counsel Daniel Pashman, or “Lawzilla”; and Etsy Counsel Sarah Feingold, or “Dreamcrusher.” This lively panel was attended not only by interactive and social media lawyers but also by social media and interactive mavens looking for advice on how to cope with their own dream crushers, while staying on the leading edge of electronic and Web commerce.[…] Continue Reading »

With more than 25 million people on Foursquare and 3 billion check-ins, Foursquare competes with the likes of Instagram (45 million users) and Path (5 million users) and is one of the few successful mobile-only social networks. Since it launched in 2009, Foursquare has become an increasingly helpful tool for local businesses and national brands trying to connect with consumers on a 1:1 level.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you use location-based social tools for local business discovery?

  • No — 61.64%
  • Yes — 38.36%

The business strategies of many social services such as Foursquare and Path are betting hard that users of social networks will be willing to use social tools to find businesses near them.[…] Continue Reading »