Archive for Ford SmartBlogs
By Lori Ann Larocco on May 12th, 2014 | 51581Comment on this post%22Ford+Tough%22+culture+and+the+transition+from+Mulally+to+Fields2014-05-13+01%3A55%3A48Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D51581
Alan Mulally’s plans to step down July 1 took Wall Street by surprise because they were anticipating his retirement at the end of the year. Ford rose out of the ashes because of Mulally’s leadership: he took bold steps, narrowed the company’s focus and rebuilt Ford’s culture.
Mulally restructured the company by defining a vision and then sticking with it.[…] Continue Reading »
By Jesse Stanchak on January 7th, 2013 | 360212 comments on this postLive+from+%23NMX%3A+4+social+storytelling+lessons+Ford%27s+Scott+Monty2013-01-07+09%3A47%3A59Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36021
Scott Monty took the stage at the 2013 New Media Expo in Las Vegas to talk about what he’s learned from four years of evolving social media programs at Ford. While the brand has had its share of ups and downs in the social media space, it has continually looked for new ways to connect with fans and to build positive word-of-mouth around its vehicles.[…] Continue Reading »
Examining the advantages of “psychographics”; Ford becomes one of the first brands to dive into the Google+ pool; and why video chat is popping up everywhere.
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
- StumbleUpon overtakes Facebook as top social-traffic source
- 8 ways to find ideas for content that connects
- Why marketers should replace traditional demographics with social “psychographics”
- Ford revs up for Google+ marketing campaign
- Facebook teams with Skype to launch video-chat service
By Jesse Stanchak on June 10th, 2011 | 163035 comments on this post6+tips+for+avoiding+social+media+failure2011-06-10+10%3A27%3A42Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16303
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to it, before you had to worry about schadenfreude propelling your misstep through all of social media — there was a time when a person could screw up fiercely and still take comfort in the fact that most people weren’t going to notice.[…] Continue Reading »
By Guest Blogger on May 24th, 2011 | 161167 comments on this postEmpire+Avenue%3A+Social+stock+exchange+game+or+metrics+tool%3F2011-05-24+10%3A00%3A21Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16116