Archive for foodtrucks SmartBlogs

When food trucks first rolled onto the scene a few years ago, diners got swept up in the excitement of ordering everything from tacos to cupcakes curbside. Grabbing a bite from a rolling kitchen right outside your office door was convenient and fun for consumers hankering for something new. Today, food trucks are more prevalent than ever, and “it’s not just diners who have become more fickle, more demanding, more impatient with the conventions of traditional restaurant food.[…] Continue Reading »

Food trucks are an ideal match for social media. Both social media and food trucks are hot-ticket items, both are in their “startup” phase, and they bring youth, culture and energy wherever they go.

At the 2012 South by Southwest Interactive, a panel of food-truck owners and experts came together to discuss the intersection of social media and food trucks.[…] Continue Reading »

Business and menu trends are likely to be intimately tied next year, as restaurant chains avoid the risk of alienating patrons with extreme menu changes and lower-priced mom-and-pop eateries and food trucks become a hotbed of experimental flavors, according to trend reports.

In its list of 2012 predictions, Technomic said consumers will be as reluctant to take chances with their food dollars as many restaurants next year, and the result at many chains and higher-end establishments likely will be “comfort food with a twist,” such as wood-fired pizza and artisan sandwiches.[…] Continue Reading »

Food trucks are wildly popular in markets along the East and West coasts, and now they’re making their way into the country’s heartland, tweaking the cuisine to add regional flavors and new touches and sometimes running into the same roadblocks as their coastal peers.

Chicago mobile eateries are on the move, despite a city ordinance that prohibits chefs from preparing the food inside the trucks.[…] Continue Reading »

Did you miss Part I of Restaurant SmartBrief’s Year-End Report? We reported the top 10 most-clicked on stories of 2010 and polled our readers to find out what they think the top restaurant trends of 2011 will be. Sign up for Restaurant SmartBrief so you’ll get Part 2 of this report, which will feature a Q-and-A with Beautiful Brands’ David Rutkauskas, business resources for restaurateurs and the results of our Year-End poll questions.[…] Continue Reading »