Archive for fiskars SmartBlogs
By Andy Sernovitz on November 18th, 2010 | 134393 comments on this postAndy%26%23039%3Bs+Answers%3A+How+Fiskars+is+building+community+around+a+360-year-old+brand2010-11-18+15%3A08%3A31Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D13439
Fiskars — a brand most known for its orange-handled scissors — has been around for more than three centuries. And with its amazing fan community, the Fiskateers, it has shown that great word of mouth can be created for any brand, of any age, making any product.
By Andy Sernovitz on June 3rd, 2010 | 108023 comments on this postAndy%26%23039%3Bs+Answers%3A+How+Fiskars+created+their+amazing+fan+community2010-06-03+13%3A50%3A41Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10802
The Fiskars fan community has significantly reduced Fiskars’ advertising expenses, generates 13 new product ideas a month, and increased sales 300% — all for a 360 year-old brand. It’s simply one of the best fan communities ever created.
At GasPedal’s recent Word of Mouth Supergenius event, Spike Jones joined us to share the strategies behind how Brains On Fire worked with Fiskars to create this amazing community.[…] Continue Reading »