Archive for fastcasual SmartBlogs

Geoffrey A. Moore’s 1991 hit book “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” has become a technology industry bible for understanding the recurring patterns of the adoption of disruptive innovation. Moore breaks up the population into five groups: innovators, early adopters, early majority, late majority and laggards. The “chasm” refers to a gap between the innovators/early adopters groups and the others.[…] Continue Reading »

Do you know what motivates the food industry operator — the person or people making the business decisions for a restaurant or other establishment? What makes an operator more likely to purchase a new product? Is it a recommendation directly from their sales representative? Is it experiencing and learning about a product at a national food show?[…] Continue Reading »

I recently fell down a retail reading rabbit hole. A biography on Amazon.com entitled “The Everything Store” led me to “Sam Walton: Made in America,” the autobiography of the legendary Wal-Mart Stores founder, one of Amazon founder and CEO Jeff Bezos’ inspirations, perhaps not surprisingly. Walton explained the rise of shopping centers in small towns all across America and how these enabled Wal-Mart to compete against the big city department stores.[…] Continue Reading »

Newk’s Eatery co-founder and CEO Chris Newcomb’s first go-around as a restaurant owner included plenty of trial-and-error and learning on the job. As co-founders of McAlister’s Deli in 1989, Newcomb and his dad and brother learned about everything from recipes to scheduling to training by doing. Along they way, they also learned to ask for help.

“We met a lot of really smart people and started asking questions,” he said.[…] Continue Reading »

“Flat what?” That’s what everyone was asking when Starbucks introduced the flat white to its menu in January. “Starbucks is introducing a new drink to its menu that you’ve probably never heard of,” said ABC News. “Starbucks to serve a coffee Americans know little about,” announced CNN. “The first time I order a flat white, I have no idea what I’ve just asked for,” wrote Fast Company.[…] Continue Reading »