Archive for fastcasual SmartBlogs

Just a few years ago, most Americans probably never heard of Nando’s or peri-peri sauce, but in the U.K., Nando’s was just as much of a household name as McDonald’s. The Portuguese grilled chicken chain actually originates from South Africa, and after gaining cult-like status in the U.K., Nando’s made a splash in the U.S. where it has had success in Chicago and Washington, D.C.[…] Continue Reading »

Menu boards are critical to many restaurant and foodservice operations: customers can’t order what they can’t see. And yet, we rarely consider their impact on the bottom line. Does the type of menu board matter — a digital board vs. a chalkboard? Do consumers really want photos? Have calorie counts had an impact?

To understand menu boards, Datassential surveyed over 1,500 consumers and 350 operators for our brand new Menu Board Keynote Report.[…] Continue Reading »

The Q2 2015 Restaurant Social Media Index rankings are in!

Last quarter, Panera Bread took No. 1 for the Top 25 National Restaurant Brands of Q1 2015. This month, the artificial-ban brand falls to No. 4, and is replaced by Chick-fil-A. Check out the Top 10 list below, where we also delve deeper into the Top 3.[…] Continue Reading »

Geoffrey A. Moore’s 1991 hit book “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” has become a technology industry bible for understanding the recurring patterns of the adoption of disruptive innovation. Moore breaks up the population into five groups: innovators, early adopters, early majority, late majority and laggards. The “chasm” refers to a gap between the innovators/early adopters groups and the others.[…] Continue Reading »

Do you know what motivates the food industry operator — the person or people making the business decisions for a restaurant or other establishment? What makes an operator more likely to purchase a new product? Is it a recommendation directly from their sales representative? Is it experiencing and learning about a product at a national food show?[…] Continue Reading »