Archive for fastcasual SmartBlogs

After a great MURTEC keynote speech by Capriotti’s CMO/CIO Jason Smylie, I was inspired to read the futurist mainstay “The Singularity is Near” by Ray Kurzweil. In it, Kurzweil spends many of the early pages ruminating on the wonder of exponential growth. He references Moore’s Law in which Gordon E. Moore, co-founder of Intel, observed the exponential improvements in processing power of integrated circuits (because of a doubling of the density of transistors).[…] Continue Reading »

Just a few years ago, most Americans probably never heard of Nando’s or peri-peri sauce, but in the U.K., Nando’s was just as much of a household name as McDonald’s. The Portuguese grilled chicken chain actually originates from South Africa, and after gaining cult-like status in the U.K., Nando’s made a splash in the U.S. where it has had success in Chicago and Washington, D.C.[…] Continue Reading »

Menu boards are critical to many restaurant and foodservice operations: customers can’t order what they can’t see. And yet, we rarely consider their impact on the bottom line. Does the type of menu board matter — a digital board vs. a chalkboard? Do consumers really want photos? Have calorie counts had an impact?

To understand menu boards, Datassential surveyed over 1,500 consumers and 350 operators for our brand new Menu Board Keynote Report.[…] Continue Reading »

The Q2 2015 Restaurant Social Media Index rankings are in!

Last quarter, Panera Bread took No. 1 for the Top 25 National Restaurant Brands of Q1 2015. This month, the artificial-ban brand falls to No. 4, and is replaced by Chick-fil-A. Check out the Top 10 list below, where we also delve deeper into the Top 3.[…] Continue Reading »

Geoffrey A. Moore’s 1991 hit book “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” has become a technology industry bible for understanding the recurring patterns of the adoption of disruptive innovation. Moore breaks up the population into five groups: innovators, early adopters, early majority, late majority and laggards. The “chasm” refers to a gap between the innovators/early adopters groups and the others.[…] Continue Reading »