Archive for fastcasual SmartBlogs

Menu boards are critical to many restaurant and foodservice operations: customers can’t order what they can’t see. And yet, we rarely consider their impact on the bottom line. Does the type of menu board matter — a digital board vs. a chalkboard? Do consumers really want photos? Have calorie counts had an impact?

To understand menu boards, Datassential surveyed over 1,500 consumers and 350 operators for our brand new Menu Board Keynote Report.[…] Continue Reading »

The Q2 2015 Restaurant Social Media Index rankings are in!

Last quarter, Panera Bread took No. 1 for the Top 25 National Restaurant Brands of Q1 2015. This month, the artificial-ban brand falls to No. 4, and is replaced by Chick-fil-A. Check out the Top 10 list below, where we also delve deeper into the Top 3.[…] Continue Reading »

Geoffrey A. Moore’s 1991 hit book “Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers” has become a technology industry bible for understanding the recurring patterns of the adoption of disruptive innovation. Moore breaks up the population into five groups: innovators, early adopters, early majority, late majority and laggards. The “chasm” refers to a gap between the innovators/early adopters groups and the others.[…] Continue Reading »

Do you know what motivates the food industry operator — the person or people making the business decisions for a restaurant or other establishment? What makes an operator more likely to purchase a new product? Is it a recommendation directly from their sales representative? Is it experiencing and learning about a product at a national food show?[…] Continue Reading »

I recently fell down a retail reading rabbit hole. A biography on Amazon.com entitled “The Everything Store” led me to “Sam Walton: Made in America,” the autobiography of the legendary Wal-Mart Stores founder, one of Amazon founder and CEO Jeff Bezos’ inspirations, perhaps not surprisingly. Walton explained the rise of shopping centers in small towns all across America and how these enabled Wal-Mart to compete against the big city department stores.[…] Continue Reading »