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Andy’s Answers: How Farmers Insurance helps agents use Facebook to drive ROI

By Andy Sernovitz on June 21st, 2012 | 264003 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F06%2F21%2Fandys-answers-how-farmers-insurance-helps-agents-use-facebook-to-drive-roi%2FAndy%27s+Answers%3A+How+Farmers+Insurance+helps+agents+use+Facebook+to+drive+ROI2012-06-21+20%3A42%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26400

At Farmers Insurance, agents are seen as its competitive advantage. Agents get know policyholders, create relationships with them and are there in times of need.

Farmers’ Ryon Harms was tasked with helping this army of agents extend these real-world relationships to Facebook. The result was a detailed training program that helped agents understand the fundamentals of Facebook, taught them how to create genuine engagement and showed them how to work the tool into their already-busy day.[…] Continue Reading »

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Tags: andy sernovitz, Blogwell, Farmers Insurance, Ryon Harms, social media

264003 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F06%2F21%2Fandys-answers-how-farmers-insurance-helps-agents-use-facebook-to-drive-roi%2FAndy%27s+Answers%3A+How+Farmers+Insurance+helps+agents+use+Facebook+to+drive+ROI2012-06-21+20%3A42%3A37Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26400
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