Archive for fans SmartBlogs

Why do Lady Gaga fans sleep on the streets of New York in glittery underwear just to score tickets to her shows? Why do sports enthusiasts wear hats made out of cheese in support of their favorite team? What motivates political activists to knock on doors during election season, and how did Oreo come to dominate America’s cookie market with more than 33 million Facebook fans?[…] Continue Reading »

Brands are accepting Facebook as a key marketing tool to generate engagement and improve branding. The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this question for some time leads to understanding how the different attributes of Facebook posts have an effect on the number of “likes,” comments and “shares” that a post gets.[…] Continue Reading »

I’ve been using Twitter for more than three years, and I’ve tweeted tens of thousands of times from dozens of accounts. If that makes me an expert, than I guess I am. I prefer to think of myself as someone who enjoys Twitter and likes helping others discover its value.

I often meet people who don’t understand the value of Twitter.[…] Continue Reading »

You already know that your social media fans are responsible for much of your success. They spread the word, earn you revenue through referrals, and often become paying customers and lifelong fans of your brand. Rewarding your fans is a great way to show how much you appreciate their role in your success.

Though it might seem obvious that you should reward them, some people just don’t know how or when to do it.[…] Continue Reading »

In social media’s early phase, marketers primarily focused on increasing fans, then engaging those fans, using a mix of “content and conversation.” While content and conversation are great at building loyalty and mind share, social marketers are learning that they are not as great at increasing revenue and market share.

Along the way, many of us have invested in dedicated resources and tools to help manage our social efforts.[…] Continue Reading »