Archive for Facebook SmartBlogs
By Sean McMahon on February 15th, 2015 | 57090Comment on this postObama%2C+financial+execs+detail+new+vision+for+cybersecurity2015-02-15+16%3A07%3A27Sean+McMahonhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57090
President Barack Obama traveled to the heart of Silicon Valley on Friday to lay out his vision for improved cybersecurity in a digital age that has seen high-profile cyberattacks make headlines in recent weeks. Joining leaders from various industries at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, Obama stressed the importance of enhancing the public-private partnership already in its infant stages.[…] Continue Reading »
By Andy Sernovitz on February 5th, 2015 | 56918Comment on this postAndy%27s+Answers%3A+How+Wendy%27s+embraced+digital+and+social+media+marketing2015-02-05+19%3A37%3A41Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56918
“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten, Wendy’s Director of Digital and Social Media in his presentation at our SocialMedia.org Brands-Only Summit.
He explains that with a heavy focus on TV commercials for over 50 years, Wendy’s was very comfortable with traditional advertising — and getting the company on board with social media took three things:
- Headlines: Use external press — both the good and the bad.
By Jonathan Farb on January 28th, 2015 | 56703Comment on this post10+predictions+for+marketers%2C+the+TV+industry+and+the+state+of+social+in+20152015-01-28+14%3A07%3A43Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56703
Jonathan Farb is the chief product officer at ListenFirst Media, a data and analytics company that helps brands make sense of the vast amount of data at their fingertips, predict outcomes and optimize performance.
By Rob Manning on December 30th, 2014 | 56095Comment on this postSolving+social+media+ROI+with+effective+measurement+and+strategy2014-12-30+11%3A41%3A24Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56095
We were all supposed to become data scientists in 2014. Billed as a year of “data explosion” by ZDNet, brands were expected to make huge leaps in the measurement and analysis of their digital marketing efforts, using data to drive all strategy.
Social data did have its breakthrough year. In Offerpop’s most recent survey of practicing brand marketers, 75% said it was critical to collect insights from social data.[…] Continue Reading »
By SmartBrief Editor on December 19th, 2014 | 55989Comment on this postInfographic%3A+How+consumers+are+using+social+for+holiday+shopping2014-12-19+19%3A27%3A34SmartBrief+Editorhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D55989
Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social.
This research was conducted with Crowdtap’s head of research, Rachel Schwartz, formerly director of the Innovations Practice at Nielsen.
Some of the key takeaways:
- Holiday gift discovery on social is up from 64.8% in 2013 to 76% in 2014.