Archive for Facebook SmartBlogs

Back-to-school shopping is back — spending will reach $74.9 billion this year, according to National Retail Federation estimates, making back-to-school the second biggest consumer spending season of the year, other than the winter holidays. The NRF also reports that consumers are planning to spend more across every product category. While this spend increase is great news for marketers, they will also likely need a to adjust their strategies because how their consumers shop has changed.[…] Continue Reading »

The decline in organic reach for brand pages on Facebook is nothing new, but brands must be prepared for organic reach to decline further to near-zero levels. A study conducted by social@Ogilvy in February 2014 found that the organic reach of 100 brand-owned Facebook pages was about 6%, a 49% decline from October 2013.

To reach audiences, brands need to be investing in social advertising.[…] Continue Reading »

While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing. And while there will always be an audience that prefers reading article after article, at this time in tech history, video has become a major player in a business’s content marketing strategy.[…] Continue Reading »

Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true.

When creating a marketing campaign delivered through any media, you must…

  1. Identify your target market.
  2. […] Continue Reading »

With the online marketing revolution that’s taking place in the professional services industries, social media can’t be ignored. It’s a means to build business relationships, increase firm reputation and visibility, and generate referrals. And while many firms recognize its importance, they’re still struggling with reaping social media’s full benefits. If this rings true for your firm, take a look at our five steps to develop a social media strategy that aligns with your other marketing efforts.[…] Continue Reading »