Archive for Facebook SmartBlogs
By Sean McMahon on April 28th, 2015 | 58489Comment on this postFormer+Treasury+Secretaries+sound+off+about+political+dysfunction2015-04-28+05%3A08%3A30Sean+McMahonhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D58489
Former Treasury Secretaries Robert Rubin, Hank Paulson and Tim Geithner are all in agreement about what is ailing the U.S. and it certainly isn’t the fiscal policies being deployed by the executive branch: It’s the dysfunction in Congress.
Appearing together on a panel at the 2015 Milken Institute Global Conference in Beverly Hills on Monday, Geithner cited the “appalling” ineffectiveness of Congress as a major obstacle to prosperity in the U.S.[…] Continue Reading »
By Tamas Torok on March 26th, 2015 | 57974Comment on this postHow+to+align+your+social+strategy+with+the+rise+of+private+sharing2015-03-26+12%3A15%3A12Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57974
Social media always changes and so do people’s sharing and communication habits. In this blog post I would like to put social sharing into a different perspective, shedding light on alternative trends and how these can affect social media strategy and performance measurement.
How do people share?
It is obvious that Facebook is a widely used social media platform for sharing; last year it accounted for the majority of shares among open platforms. But address bar sharing (copy-pasting URLs), instant messaging, online chats and e-mails are still popular, growing channels for social sharing.[…] Continue Reading »
There’s an industry gathering for everything these days: Cannes, CES, Social Media Week, and my new personal favorite, South by Southwest.
Although all tend to appeal to marketers, CES historically has been the most technology-driven, whereas SXSW has owned the culture and entertainment space (due to its three-pronged nature of Interactive, Film and Music). However, this year’s festival seemed particularly focused on technology — virtual reality, mobile shopping apps, and beacons dominated sessions and conversations.[…] Continue Reading »
By Sean McMahon on February 15th, 2015 | 57090Comment on this postObama%2C+financial+execs+detail+new+vision+for+cybersecurity2015-02-15+16%3A07%3A27Sean+McMahonhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57090
President Barack Obama traveled to the heart of Silicon Valley on Friday to lay out his vision for improved cybersecurity in a digital age that has seen high-profile cyberattacks make headlines in recent weeks. Joining leaders from various industries at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, Obama stressed the importance of enhancing the public-private partnership already in its infant stages.[…] Continue Reading »
By Andy Sernovitz on February 5th, 2015 | 56918Comment on this postAndy%27s+Answers%3A+How+Wendy%27s+embraced+digital+and+social+media+marketing2015-02-05+19%3A37%3A41Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D56918
“Convincing a large organization to change what it’s been doing very successfully for decades can be a bit of a struggle,” says Brandon Rhoten, Wendy’s Director of Digital and Social Media in his presentation at our SocialMedia.org Brands-Only Summit.
He explains that with a heavy focus on TV commercials for over 50 years, Wendy’s was very comfortable with traditional advertising — and getting the company on board with social media took three things:
- Headlines: Use external press — both the good and the bad.