Archive for Facebook SmartBlogs
One of the biggest changes in marketing in recent years has been the explosion of social media. There are many different social media platforms to engage current and potential customers. While social media can be an incredibly useful tool for many companies, usage needs to be carefully regulated and monitored to prevent agitating your customer base.
Manage new social media platforms
From Facebook and Instagram to Twitter and Snapchat, there is no shortage of platforms available to companies looking to utilize social media.[…] Continue Reading »
By Jonathan Farb on August 12th, 2015 | 60670Comment on this postListenFirst%3A+Lego+was+most+highly+engaged+brand+in+Q2%2C+fueled+by+YouTube2015-08-12+11%3A15%3A19Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D60670
Everything is awesome for Lego. With over 189 million engagements, including 184 million on its YouTube channel alone, Lego was the brand with which consumers were the most highly engaged throughout the second quarter of 2015, according to the ListenFirst Digital Engagement Ratings (DER).
For this analysis, we studied the owned, earned, or organic consumer behavior across Facebook, Google+, etc for the Redbooks 500 — a cohort of companies based on a weighting of variables, including brands’ revenue, advertising spend, and social media engagement.[…] Continue Reading »
By Sara Piccola on June 16th, 2015 | 59619Comment on this postHow+Tootsie+used+a+giveaway+to+create+awareness+for+a+new+product2015-06-16+10%3A48%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D59619
Do you use social media platforms to talk about your products? If not, you should, because it makes perfect sense to talk about your products in places where your audience already is.
Building brand awareness is an important marketing strategy that can be executed with the help of social media.
In this case study, we’ll show you how Tootsie Roll Industries leveraged their Tootsie Pops brand page and used a giveaway to raise brand awareness, plus gauge interest in and receive feedback on a new product.[…] Continue Reading »
Creating your own unique, high-quality Facebook content can be a very time-consuming job. Luckily, it doesn’t have to be, as Facebook isn’t just about your content. It’s also about sharing other people’s content. After all, a community is formed by sharing of ideas and messages, not just people and organizations talking at each other.
Many managers of high performing Facebook pages share content from other Pages every day—and see big results.[…] Continue Reading »