Archive for Facebook SmartBlogs

The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning curve, however, the possibilities are endless.

Social media not only gives marketers access to a larger audience than ever before, but allows them to act efficiently without leaving their office. When individual updates can reach millions of people, the odds of generating leads can be exponentially higher than before.[…] Continue Reading »

Do you use social media platforms to talk about your products? If not, you should, because it makes perfect sense to talk about your products in places where your audience already is.

Building brand awareness is an important marketing strategy that can be executed with the help of social media.

In this case study, we’ll show you how Tootsie Roll Industries leveraged their Tootsie Pops brand page and used a giveaway to raise brand awareness, plus gauge interest in and receive feedback on a new product.[…] Continue Reading »

Creating your own unique, high-quality Facebook content can be a very time-consuming job. Luckily, it doesn’t have to be, as Facebook isn’t just about your content. It’s also about sharing other people’s content. After all, a community is formed by sharing of ideas and messages, not just people and organizations talking at each other.

Many managers of high performing Facebook pages share content from other Pages every day—and see big results.[…] Continue Reading »

Former Treasury Secretaries Robert Rubin, Hank Paulson and Tim Geithner are all in agreement about what is ailing the U.S. and it certainly isn’t the fiscal policies being deployed by the executive branch: It’s the dysfunction in Congress.

Appearing together on a panel at the 2015 Milken Institute Global Conference in Beverly Hills on Monday, Geithner cited the “appalling” ineffectiveness of Congress as a major obstacle to prosperity in the U.S.[…] Continue Reading »