Archive for Facebook SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: What’s your reaction to the news that Facebook is preparing to offer 15-second video ads on its network?
- Hate it: 60.26%
- Don’t care: 21.79%
- Not sure: 10.58%
- Love it: 7.37%
Most SmartBrief on Social Media readers seem to hate the idea of unprompted video ads coming to Facebook.[…] Continue Reading »
Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn’t contain calls to action, price or purchase information, contact information or references to Facebook features. You were limited to posting just picture — so you had better be creative.
Well, times have changed and now business owners can (almost) forget those rules.[…] Continue Reading »
Researchers are testing how helpful social media can be for raising awareness of health care issues or as a tool for prevention.
In a study that hits on both counts, UCLA researchers set out to see if African-American and Latino gay men would voluntarily use health-related Facebook groups to discuss HIV issues, such as stigma and prevention, with a goal of getting them to request an at-home HIV test kit.[…] Continue Reading »
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. Here are three social media trends that will shape the social media world as we know it. Taken together, these three big ideas will lead more and more marketers to embrace Google+.
Maturity
For many social media marketers, the effects of “shiny object syndrome” have worn off when it comes to social media.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Are you in favor of hashtags coming to Facebook?
- No: 53.33%
- Yes: 46.67%
Facebook says it is working on bringing a hashtaglike feature to the network. But a majority of SmartBrief on Social Media readers say they’re not convinced the change would be for the better.[…] Continue Reading »
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