Archive for Facebook SmartBlogs
By Jonathan Farb on August 12th, 2015 | 60670Comment on this postListenFirst%3A+Lego+was+most+highly+engaged+brand+in+Q2%2C+fueled+by+YouTube2015-08-12+11%3A15%3A19Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D60670
Everything is awesome for Lego. With over 189 million engagements, including 184 million on its YouTube channel alone, Lego was the brand with which consumers were the most highly engaged throughout the second quarter of 2015, according to the ListenFirst Digital Engagement Ratings (DER).
For this analysis, we studied the owned, earned, or organic consumer behavior across Facebook, Google+, etc for the Redbooks 500 — a cohort of companies based on a weighting of variables, including brands’ revenue, advertising spend, and social media engagement.[…] Continue Reading »
By Sara Piccola on June 16th, 2015 | 59619Comment on this postHow+Tootsie+used+a+giveaway+to+create+awareness+for+a+new+product2015-06-16+10%3A48%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D59619
Do you use social media platforms to talk about your products? If not, you should, because it makes perfect sense to talk about your products in places where your audience already is.
Building brand awareness is an important marketing strategy that can be executed with the help of social media.
In this case study, we’ll show you how Tootsie Roll Industries leveraged their Tootsie Pops brand page and used a giveaway to raise brand awareness, plus gauge interest in and receive feedback on a new product.[…] Continue Reading »
Creating your own unique, high-quality Facebook content can be a very time-consuming job. Luckily, it doesn’t have to be, as Facebook isn’t just about your content. It’s also about sharing other people’s content. After all, a community is formed by sharing of ideas and messages, not just people and organizations talking at each other.
Many managers of high performing Facebook pages share content from other Pages every day—and see big results.[…] Continue Reading »
By Sean McMahon on April 28th, 2015 | 58489Comment on this postFormer+Treasury+Secretaries+sound+off+about+political+dysfunction2015-04-28+05%3A08%3A30Sean+McMahonhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D58489
Former Treasury Secretaries Robert Rubin, Hank Paulson and Tim Geithner are all in agreement about what is ailing the U.S. and it certainly isn’t the fiscal policies being deployed by the executive branch: It’s the dysfunction in Congress.
Appearing together on a panel at the 2015 Milken Institute Global Conference in Beverly Hills on Monday, Geithner cited the “appalling” ineffectiveness of Congress as a major obstacle to prosperity in the U.S.[…] Continue Reading »