Archive for Facebook SmartBlogs

Crowdtap has released an infographic that details the results of research into the intersection of holiday shopping and social.

This research was conducted with Crowdtap’s head of research, Rachel Schwartz, formerly director of the Innovations Practice at Nielsen.
Some of the key takeaways:

  • Holiday gift discovery on social is up from 64.8% in 2013 to 76% in 2014.
  • […] Continue Reading »

The numbers are in, and it’s official: 2014 is the year of Instagram. The four-year-old social media outlet built upon sharing photos and videos has surpassed the chatting, or tweeting, of its senior social competitor, eight-year-old Twitter. As reported in this article by SKIFT, Instagram has 300 million active users (MAUs), compared to Twitter’s 284 MAUs. Among the top heavy hitters in the social media world — including Facebook and YouTube — Instagram, the baby of the family, has achieved the highest growth rate, as well as acquired the most engaged community of users.[…] Continue Reading »

In my last post, I concluded it might be time to “call in the cavalry” and perform a social media audit. Several marketers responded to that post identifying issues they felt warranted further investigation and new solutions sets. Based on that feedback, here are the top seven signals that precipitate a social media audit:

An ambitious growth agenda
The biggest surprise to me was that among the audit requestors, many were fast-growing midsized companies looking to maintain if not accelerate sales increases.[…] Continue Reading »

As we approach the holiday season, brands will be competing for the attention of customers and every single interaction will be crucial. So what can they do to make the most of their interactions, or what I like to call “atomic moments of truth?”

Let’s begin by examining a typical atomic moment of truth. A fan of your brand posts a tweet one evening in early December that her daughter’s holiday wish list is growing, and she doesn’t know where to begin: a #stressedmommy.[…] Continue Reading »

While Facebook, Twitter and Google Plus are excellent tools to engage existing customers, they serve a different function in the eyes of prospective customers than independent review platforms. Everyone knows your fans and followers love you; the best online review platforms are seen as more impartial and better places to research the quality of a business before making a purchase.[…] Continue Reading »