Archive for Facebook SmartBlogs

Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorite platforms has often revealed valuable features not evident at first glance.

For most of us there isn’t time to test and compare the hundreds of tools that are available to marketers.[…] Continue Reading »

Some of the best marketing advice author Jeff Rohrs ever received was from legendary rock musician Bruce Springsteen: “Audience is not brought to you or given to you; it’s something that you fight for.”

Jeff elaborates on this idea in his book, “AUDIENCE.” He believes that Facebook fans, Twitter followers and e-mail subscribers are among the most important assets a company can have.[…] Continue Reading »

You wrote an article. It’s probably awesome, full of insights and experience readers can’t get anywhere else.

On that first day you published you probably got a hundred readers or so, 16 social shares, two retweets and maybe an e-mail subscriber.

On the second day you probably got 57 readers, 7 social shares, 1 retweet and a quarter of an e-mail subscriber (I’m going off the stats here).[…] Continue Reading »

Back-to-school shopping is back — spending will reach $74.9 billion this year, according to National Retail Federation estimates, making back-to-school the second biggest consumer spending season of the year, other than the winter holidays. The NRF also reports that consumers are planning to spend more across every product category. While this spend increase is great news for marketers, they will also likely need a to adjust their strategies because how their consumers shop has changed.[…] Continue Reading »

The decline in organic reach for brand pages on Facebook is nothing new, but brands must be prepared for organic reach to decline further to near-zero levels. A study conducted by social@Ogilvy in February 2014 found that the organic reach of 100 brand-owned Facebook pages was about 6%, a 49% decline from October 2013.

To reach audiences, brands need to be investing in social advertising.[…] Continue Reading »