Archive for Facebook SmartBlogs

While Facebook, Twitter and Google Plus are excellent tools to engage existing customers, they serve a different function in the eyes of prospective customers than independent review platforms. Everyone knows your fans and followers love you; the best online review platforms are seen as more impartial and better places to research the quality of a business before making a purchase.[…] Continue Reading »

After working with dozens of nonprofit organizations to help them strategize and improve the overall performance of their Facebook efforts, I’ve come to understand what successful pages have in common: Content that not only helps their target audience tell their story through engagement, but also adds real value to their news feed and their friends’ news feeds.[…] Continue Reading »

Social media has matured into a mandatory marketing channel for brands. Today’s leading social networks have advanced advertising tools, social commerce features and mobile capabilities. The channel has come a long way toward proving ROI for businesses — and it still has plenty of untapped potential.

With all the shiny new tools and platforms digital marketers can use to maximize brand social efforts, the holiday shopping season will be a test of their ability to influence consumers and score a slice of the estimated $650 billion spent before the year’s end.[…] Continue Reading »

“Video is exploding.”

That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment among publishers and marketers as this year’s Advertising Week begins.

Sandberg made her remarks to Katie Couric as the duo shared the stage at the IAB conference. Couric explained that her Yahoo News interviews with baseball legend Joe Torre and Secretary of State John Kerry are available in both snippets and in longer form to take advantage of the multiple ways that consumers now consume content.[…] Continue Reading »

Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorite platforms has often revealed valuable features not evident at first glance.

For most of us there isn’t time to test and compare the hundreds of tools that are available to marketers.[…] Continue Reading »