Archive for Facebook SmartBlogs
Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true.
When creating a marketing campaign delivered through any media, you must…
- Identify your target market.
To be a business owner, you’ve got to have thick skin. Sooner or later — and probably sooner — somebody’s going to offer a word of criticism, and whether that criticism is right or wrong, you’ve got to keep from taking it personally.
We all know this, but it’s hard to abide by it; no matter how tough we are, it hurts to have someone speak critically about something so important to us.[…] Continue Reading »
No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you.
By reading this blog post – and, presumably, streaming video content occasionally or playing mobile games – you are driving a sea change in the way companies that broadcast news and entertainment shows, produce music and movies and create video games market themselves: As their audiences shift online, so must they.[…] Continue Reading »
Big brands have the budgets and the marketing muscle to create successful social media campaigns, but even small business owners working with shoe-string budget can seize the power of social media to engage your audience and further develop brand identity.
We’ve tracked down some of the most successful big-brand campaigns taking place right now to help get you started.[…] Continue Reading »