Archive for Facebook SmartBlogs
Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners and is being written by a guy who runs a social/content agency, you’ll have to pardon the heretical if not potentially self-destructive nature of the headline above. But, really truly folks, now is the time to ask this question.[…] Continue Reading »
We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).
What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now.
In January, Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium partnered to survey 839 millennial (18 to 36 years old) men and women.[…] Continue Reading »
Welcome to Part 3 of my three-part series on adding personality to your online marketing strategy.
Let’s do a quick recap:
- Part 1 introduced the idea of adding personality to marketing and hopefully convinced you it was worth trying. It also went startlingly viral and scared me a little bit.
- Part 2 gave you concrete tips to adding personality to your content marketing strategy as well as introduced the concept of “head and shoulders” content — a term I trademarked.
Though the Internet allowed us to consume information at the speed of light before Twitter, it wasn’t until the service launched that a societal obsession with the concept of real-time was born: our 24-hour news cycle is validated by every new tweet on our timelines. For certain industries (think journalism, music, celebrity culture), this has changed the way we process and expect information, and other social networks, such as Facebook, have been doing everything they can to catch up.[…] Continue Reading »