Archive for Facebook SmartBlogs

Social media has matured into a mandatory marketing channel for brands. Today’s leading social networks have advanced advertising tools, social commerce features and mobile capabilities. The channel has come a long way toward proving ROI for businesses — and it still has plenty of untapped potential.

With all the shiny new tools and platforms digital marketers can use to maximize brand social efforts, the holiday shopping season will be a test of their ability to influence consumers and score a slice of the estimated $650 billion spent before the year’s end.[…] Continue Reading »

“Video is exploding.”

That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment among publishers and marketers as this year’s Advertising Week begins.

Sandberg made her remarks to Katie Couric as the duo shared the stage at the IAB conference. Couric explained that her Yahoo News interviews with baseball legend Joe Torre and Secretary of State John Kerry are available in both snippets and in longer form to take advantage of the multiple ways that consumers now consume content.[…] Continue Reading »

Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorite platforms has often revealed valuable features not evident at first glance.

For most of us there isn’t time to test and compare the hundreds of tools that are available to marketers.[…] Continue Reading »

Some of the best marketing advice author Jeff Rohrs ever received was from legendary rock musician Bruce Springsteen: “Audience is not brought to you or given to you; it’s something that you fight for.”

Jeff elaborates on this idea in his book, “AUDIENCE.” He believes that Facebook fans, Twitter followers and e-mail subscribers are among the most important assets a company can have.[…] Continue Reading »

You wrote an article. It’s probably awesome, full of insights and experience readers can’t get anywhere else.

On that first day you published you probably got a hundred readers or so, 16 social shares, two retweets and maybe an e-mail subscriber.

On the second day you probably got 57 readers, 7 social shares, 1 retweet and a quarter of an e-mail subscriber (I’m going off the stats here).[…] Continue Reading »