Archive for FacebookMarketing SmartBlogs

How do you feel when you view your competitor’s Facebook fan page? Are you happy because you are doing better than he or she is? Or do you wonder what the person is doing that you are not? If it’s the latter, it’s time you started evaluating your Facebook goals.

Identifying Facebook marketing goals

Small and midsize businesses need to have a clear picture of what they want to achieve from Facebook.[…] Continue Reading »

During Friday’s Facebook Success Summit session, “How to build and manage a loyal Facebook fan base,” Amy Porterfield and Cindy King focused on one key tenet of Facebook marketing: adding value. King and Porterfield, two of Social Media Examiner’s three page moderators, have helped the company gain more than 18,000 fans in just over six months.[…] Continue Reading »

Mari Smith, social-media business coach and “the Pied Piper of the Online World” (according to FastCompany.com), stepped up at the Social Media Success Summit on Wednesday to divulge her top tips for creating a customized, brand-boosting fan page on Facebook, including advice on how to maximize profile pictures, use Facebook Markup Language and custom tabs, and invest in applications to promote other platforms.[…] Continue Reading »