Archive for f-commerce SmartBlogs

This post is by Paul Marsden, editor of Social Commerce Today.

Imagine this: You’ve gone back in time to 1996, and you find yourself in an office and the body of a manager for a large consumer brand. Somebody comes up from the information technology department and asks for 1% of your budget for sales and marketing to do something strange: start selling online.[…] Continue Reading »

This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best practices and trends on the intersection of social media and commerce.

There’s no shortage of companies using Facebook to enhance their sales operations, but relatively few companies have embraced the network as a sales platform on its own.[…] Continue Reading »