Archive for extole SmartBlogs

3 tips to cultivate consumer content and drive search results

By Angela Bandlow on June 11th, 2012 | 259292 comments on this post2012-06-11+11%3A31%3A10Guest+Blogger

Consumers are sharing more online every day, whether it’s updates, conversations, recommendations, photos, tweets, posts, shares or +1′s. And Mark Zuckerberg predicted that every year, consumers will share twice as much as the year before.

This shift in consumer online behavior has been reflected in the updates to search engine algorithms we’ve seen over the past year.[…] Continue Reading »

Tags: Angela Bandlow, consumer-to-consumer marketng, extole, Google, search engine marketing, SERP, social media

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Ideas in Action, Word of Mouth

5 keys to leveraging social recommendations

By Guest Blogger on May 19th, 2011 | 15959Comment on this post2011-05-19+20%3A20%3A17Guest+Blogger

This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their social graphs.

Retailers and brands are increasingly recognizing the value of social marketing and are integrating this channel into their overall marketing efforts. Three-quarters of those polled in a recent Alterian study said they plan to increase spending on social and digital media this year.[…] Continue Reading »