Archive for extole SmartBlogs
By Angela Bandlow on June 11th, 2012 | 259292 comments on this post3+tips+to+cultivate+consumer+content+and+drive+search+results2012-06-11+11%3A31%3A10Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D25929
Consumers are sharing more online every day, whether it’s updates, conversations, recommendations, photos, tweets, posts, shares or +1′s. And Mark Zuckerberg predicted that every year, consumers will share twice as much as the year before.
This shift in consumer online behavior has been reflected in the updates to search engine algorithms we’ve seen over the past year.[…] Continue Reading »
This post is by Greg Brown, chief revenue officer of Extole, a social-recommendation marketing platform that helps brands harness the marketing force of their social graphs.
Retailers and brands are increasingly recognizing the value of social marketing and are integrating this channel into their overall marketing efforts. Three-quarters of those polled in a recent Alterian study said they plan to increase spending on social and digital media this year.[…] Continue Reading »