Archive for engagement SmartBlogs

Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case of hotel chain Best Western, the answer was to engage with customers through social media. It partnered with SaaS customer experience management company Medallia to boost TripAdvisor scores for participating properties.

In this Q&A, Michelle de Haaff, Medallia’s vice president of marketing and a self-declared social media junkie, offer their tips for successful social media engagement with customers, advice on how to handle social data and thoughts on ways that mobile is reshaping how brands and consumers interact.[…] Continue Reading »

Advertising Week covers a range of topics, but potty training may still seem like an unlikely one.

Still, toddlers and diapers were all the buzz as day two of the Mobile Marketing Association’s SM2 conference kicked off on Wednesday.

Melanie Huet of Kimberly-Clark and Dwayne Raupp of Organic discussed the implementation of and lessons learned from the Pull-Ups Time to Potty app, a mobile application that gives parents a way to reward children as they transition out of diapers.[…] Continue Reading »

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage with users.[…] Continue Reading »

There is no viral button on the Internet. (While I’ve always wondered what the F6 button does on a Mac, I don’t think it helps a brand garner millions of video views).

That said, there are many ways a digital campaign can be structured to encourage social sharing and engagement and go viral. There is no one-size fits all approach, but there are many common traits that come along with running a popular online campaign.[…] Continue Reading »

Facebook ads have followed a distinct “less is more” trend over the past year. That is, at least in terms of quantity. Last June, the company announced it would be streamlining its range of 27 (often confusing) ad products, and now it’s also reducing the frequency of those ads you see on the right-hand side of your newsfeed.[…] Continue Reading »