Archive for engagement SmartBlogs

When marketers monitor social conversation, it’s difficult to determine if a spike in post volume is worthy of attention or simply a fluke.

For instance, Dairy Queen’s marketing team may notice a sharp increase in social posts that mention their brand. Getting to the bottom of a conversation spike normally requires digging through hundreds of posts to get the complete picture.[…] Continue Reading »

Creating your own unique, high-quality Facebook content can be a very time-consuming job. Luckily, it doesn’t have to be, as Facebook isn’t just about your content. It’s also about sharing other people’s content. After all, a community is formed by sharing of ideas and messages, not just people and organizations talking at each other.

Many managers of high performing Facebook pages share content from other Pages every day—and see big results.[…] Continue Reading »

It was another late night returning home from a business trip this week. Spring weather in Denver has been rainy for a week straight. We need the moisture (not as badly as other parts of the country), so no complaints.

The overcast was heavy with a light sprinkle as I left the airport on the hour’s drive to our mountain neighborhood.[…] Continue Reading »

Many organizations measure how satisfied customers are with their products, services and with the customer-service experience. Those organizations may not do much with the data gathered, but they do have systems in place to measure customer service.

Too few organizations measure how satisfied employees are with their company, their boss, their colleagues and their work environment. The organizations that do gather this data may not do much with it, which is unfortunate.[…] Continue Reading »

There were 25 managers in a recent leadership program I facilitated. Part of the program included a pre-work assessment where each manager and their direct reports assessed the manager’s leadership behaviors and overall effectiveness.

For many leaders around the globe today, such feedback is unusual — and a bit threatening. Most organizations don’t provide leaders with this kind of feedback very often.[…] Continue Reading »