Archive for engagement SmartBlogs

There is no viral button on the Internet. (While I’ve always wondered what the F6 button does on a Mac, I don’t think it helps a brand garner millions of video views).

That said, there are many ways a digital campaign can be structured to encourage social sharing and engagement and go viral. There is no one-size fits all approach, but there are many common traits that come along with running a popular online campaign.[…] Continue Reading »

Facebook ads have followed a distinct “less is more” trend over the past year. That is, at least in terms of quantity. Last June, the company announced it would be streamlining its range of 27 (often confusing) ad products, and now it’s also reducing the frequency of those ads you see on the right-hand side of your newsfeed.[…] Continue Reading »

A team of panelists engaged a packed room at SXSW on Sunday in a session titled Social Media: Strategies That Work and Future Trends. Lively, a social media app working to redefine the way we experience concerts, took a step away from their core product to broach a broader conversation about successful social media strategies for businesses.[…] Continue Reading »

You know those things that get done, and you really don’t know how they happen, until they don’t?

Or those employees you see only once or twice a year in performance reviews? When you look at the data, they are clearly getting their jobs done, but otherwise, they seem invisible.

Meet your secret workforce. You can always count on them.[…] Continue Reading »

Have you been overwhelmed by the metrics and comparison tools coming out of the new Facebook insights? Are you wondering which metrics really matter?

This article will explain the three main Facebook metrics you need to be watching on a daily basis. I’ll define them, tell you why they’re important and give you concrete ways you can use them to maximize your Facebook marketing performance.[…] Continue Reading »