Archive for engagement SmartBlogs

A team of panelists engaged a packed room at SXSW on Sunday in a session titled Social Media: Strategies That Work and Future Trends. Lively, a social media app working to redefine the way we experience concerts, took a step away from their core product to broach a broader conversation about successful social media strategies for businesses.[…] Continue Reading »

You know those things that get done, and you really don’t know how they happen, until they don’t?

Or those employees you see only once or twice a year in performance reviews? When you look at the data, they are clearly getting their jobs done, but otherwise, they seem invisible.

Meet your secret workforce. You can always count on them.[…] Continue Reading »

Have you been overwhelmed by the metrics and comparison tools coming out of the new Facebook insights? Are you wondering which metrics really matter?

This article will explain the three main Facebook metrics you need to be watching on a daily basis. I’ll define them, tell you why they’re important and give you concrete ways you can use them to maximize your Facebook marketing performance.[…] Continue Reading »

In this new world where it seems like change is the only constant, we face a perfect storm:

  • Brand management is changing with the threat of “me too” brands, the growth of private label, company alignment behind billion dollar brands, and the retail trade’s becoming growing power.
  • Advertising is changing with the evolution of digital, social and mobile touchpoints and the resulting decay of some traditional media.
  • […] Continue Reading »

Today is my last day at SmartBrief. I’ve been editing this blog, along with the SmartBrief on Social Media newsletter, since the summer of 2009. During that time, I’ve read countless news articles, reports, case studies and opinion pieces about every major development along social media’s path from business oddity to business essential. I’ve also spent a lot of time talking to readers, both online and off, about their successes and challenges in putting social tools to work.[…] Continue Reading »