Archive for engagement SmartBlogs
Brands are accepting Facebook as a key marketing tool to generate engagement and improve branding. The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this question for some time leads to understanding how the different attributes of Facebook posts have an effect on the number of “likes,” comments and “shares” that a post gets.[…] Continue Reading »
Most companies realize the value in employee referrals. For one, they’re often better candidates for openings since they’re pre-screened by folks who already work for you. But actually getting your employees to proactively reach out to their professional network can be tough.
How can leaders encourage employees to refer their connections to open positions within the company?[…] Continue Reading »
Many community managers sell themselves short. While this is undoubtedly in part due to the persistent trend of many organizations to limit the role of community managers to updating their brands Facebook page or LinkedIn group, it does rather render the “manager” part of their job title redundant. Folks like that aren’t really managing anyone. All they’re doing is acting as a mouthpiece for the marketing team.[…] Continue Reading »
Before U.S. Cellular even had an official social media presence, Sherri Maxson recognized a star in Sharif Renno, a renegade social media guru who had started a real following and increased sales by 22%. His Milwaukee customers loved him, the brand and one another. In fact, when Renno was asked to produce five happy customers for a video testimonial, he brought in 20.[…] Continue Reading »
We are just a week away from making our 2012 Election Day choices. For the first time in my voting career, we’re choosing more than our political leadership for the next four years — we are deciding its destiny, choosing between very different ideological paths.
No one needs to be told that employment is a big-deal issue this time around.[…] Continue Reading »
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