Archive for engagement SmartBlogs

Many organizations measure how satisfied customers are with their products, services and with the customer-service experience. Those organizations may not do much with the data gathered, but they do have systems in place to measure customer service.

Too few organizations measure how satisfied employees are with their company, their boss, their colleagues and their work environment. The organizations that do gather this data may not do much with it, which is unfortunate.[…] Continue Reading »

There were 25 managers in a recent leadership program I facilitated. Part of the program included a pre-work assessment where each manager and their direct reports assessed the manager’s leadership behaviors and overall effectiveness.

For many leaders around the globe today, such feedback is unusual — and a bit threatening. Most organizations don’t provide leaders with this kind of feedback very often.[…] Continue Reading »

Social data and analytics are all the rage these days, but what precisely should companies do with the information they collect? In the case of hotel chain Best Western, the answer was to engage with customers through social media. It partnered with SaaS customer experience management company Medallia to boost TripAdvisor scores for participating properties.

In this Q&A, Michelle de Haaff, Medallia’s vice president of marketing and a self-declared social media junkie, offer their tips for successful social media engagement with customers, advice on how to handle social data and thoughts on ways that mobile is reshaping how brands and consumers interact.[…] Continue Reading »

Advertising Week covers a range of topics, but potty training may still seem like an unlikely one.

Still, toddlers and diapers were all the buzz as day two of the Mobile Marketing Association’s SM2 conference kicked off on Wednesday.

Melanie Huet of Kimberly-Clark and Dwayne Raupp of Organic discussed the implementation of and lessons learned from the Pull-Ups Time to Potty app, a mobile application that gives parents a way to reward children as they transition out of diapers.[…] Continue Reading »

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage with users.[…] Continue Reading »