Archive for engagement SmartBlogs
By Mary Schaefer on February 6th, 2014 | 490552 comments on this postAre+you+overlooking+your+secret+workforce%3F2014-02-06+15%3A00%3A49Lead+Change+Grouphttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49055
You know those things that get done, and you really don’t know how they happen, until they don’t?
Or those employees you see only once or twice a year in performance reviews? When you look at the data, they are clearly getting their jobs done, but otherwise, they seem invisible.
Meet your secret workforce. You can always count on them.[…] Continue Reading »
By James Scherer on October 29th, 2013 | 471545 comments on this postHow+to+use+Facebook+Insights+to+maximize+marketing+performance2013-10-29+12%3A20%3A24Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D47154
Have you been overwhelmed by the metrics and comparison tools coming out of the new Facebook insights? Are you wondering which metrics really matter?
This article will explain the three main Facebook metrics you need to be watching on a daily basis. I’ll define them, tell you why they’re important and give you concrete ways you can use them to maximize your Facebook marketing performance.[…] Continue Reading »
By John Hallward on July 29th, 2013 | 447505 comments on this postWhy+new+world+marketing+success+looks+a+lot+like+old+world+marketing+success2013-07-29+07%3A16%3A29Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D44750
In this new world where it seems like change is the only constant, we face a perfect storm:
- Brand management is changing with the threat of “me too” brands, the growth of private label, company alignment behind billion dollar brands, and the retail trade’s becoming growing power.
- Advertising is changing with the evolution of digital, social and mobile touchpoints and the resulting decay of some traditional media.
By Jesse Stanchak on July 26th, 2013 | 44727Comment on this postWhat+4+years+of+editing+SmartBrief+on+Social+Media+taught+me+about+social+media+marketing2013-07-26+12%3A31%3A42Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D44727
Today is my last day at SmartBrief. I’ve been editing this blog, along with the SmartBrief on Social Media newsletter, since the summer of 2009. During that time, I’ve read countless news articles, reports, case studies and opinion pieces about every major development along social media’s path from business oddity to business essential. I’ve also spent a lot of time talking to readers, both online and off, about their successes and challenges in putting social tools to work.[…] Continue Reading »
Does Facebook’s EdgeRank algorithm ever make you want to punch your monitor? It’s okay to say yes … I think it frustrates everyone from time to time. EdgeRank recently got me fired up, but instead of ruining a perfectly good monitor I decided to “go all scientific on it.” My company has had a Facebook business Page for several years, and in the last year and a half our Facebook community has seen exceptional growth and success.[…] Continue Reading »