Archive for employerbranding SmartBlogs
This guest post is by Barbara T. Armstrong, a principal at Kahler Slater, a global architecture, design and consulting enterprise specializing in Total Experience Design. To request a copy of the white paper “Great Culture, Great Workplace,” e-mail her at barmstrong(at)kahlerslater.com.
Attracting and retaining talent is at the top of the agenda for CEOs, according to the 2011 Annual Global CEO Survey by PricewaterhouseCoopers.[…] Continue Reading »
Last week, we asked: Does your company have an employer branding strategy?
- I don’t even know what that means – 34%
- Yes – 34%
- No, and we’re not developing one – 24%
- No, but we are developing one – 9%
While progressive HR folks have been talking about employer branding for the last several years, you can see that the general population in workforce management is still exploring the idea.[…] Continue Reading »
As part of our upcoming year-end report, I spoke with Libby Sartain, the former chief human resources officer of Yahoo! and Southwest Airlines, and former chairman of the board of the Society for Human Resource Management. She is co-author of “HR from the Heart” “Brand from the Inside,” and “Brand for Talent,” and a member of our SmartBrief on Workforce Advisory Board.[…] Continue Reading »