Archive for employerbranding SmartBlogs

Jason Seiden is co-founder of Ajax Social Media, a workforce marketing firm that helps companies communicate to, with and through their digitally active employees.

Workforce marketing firm Ajax Social Media wanted to know what happens in companies that encourage employees to use social media to drive business, so we looked. Specifically, we looked at digital agencies, since these are the firms we figured were most likely to be on the cutting edge of new communication platforms.[…] Continue Reading »

This guest post is by Barbara T. Armstrong, a principal at Kahler Slater, a global architecture, design and consulting enterprise specializing in Total Experience Design. To request a copy of the white paper “Great Culture, Great Workplace,” e-mail her at barmstrong(at)

Attracting and retaining talent is at the top of the agenda for CEOs, according to the 2011 Annual Global CEO Survey by PricewaterhouseCoopers.[…] Continue Reading »

SmartPulse — our weekly reader poll in Smartbrief on Workforce — tracks feedback from leading managers and HR practitioners. We run the poll question each Wednesday in our e-newsletter.

Last week, we asked: Does your company have an employer branding strategy?

  • I don’t even know what that means – 34%
  • Yes – 34%
  • No, and we’re not developing one – 24%
  • No, but we are developing one – 9%

While progressive HR folks have been talking about employer branding for the last several years, you can see that the general population in workforce management is still exploring the idea.[…] Continue Reading »

Chances are, if people are thinking something, at least some of them are also writing it online. Steve Boese explains how this is happening in the world of hiring practices with an example of higher education history academics and an online forum they use to discuss the ins and outs of their adventures in applying for jobs in the field.[…] Continue Reading »

As part of our upcoming year-end report, I spoke with Libby Sartain, the former chief human resources officer of Yahoo! and Southwest Airlines, and former chairman of the board of the Society for Human Resource Management. She is co-author of “HR from the Heart” “Brand from the Inside,” and “Brand for Talent,” and a member of our SmartBrief on Workforce Advisory Board.[…] Continue Reading »