Archive for EkaterinaWalter SmartBlogs
Santa has packed up his sleigh, the festive lights have been put back into the basement for another year, and the Champagne bottles have gone out with the recycling … but there’s still time to count down the top five Facebook holiday posts that brands have put out over the festive season.
Here are my picks.[…] Continue Reading »
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QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of the best campaigns and uses for QR codes.
Lifestyle
1) Tesco’s Home Plus supermarket found a unique way to help hardworking Koreans with their grocery shopping. They placed lifelike billboards depicting supermarket shelves in the subway and shoppers could scan the QR codes with a phone application as they waited for their trains.[…] Continue Reading »
This post is by Ekaterina Walter, a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company wide social media empowerment and corporate social networking strategy.
For certain companies, their identity has always been bound up with the personality of their chief executive: you think of Microsoft and you think of Bill Gates; Apple and Steve Jobs; Facebook and Mark Zuckerberg.[…] Continue Reading »
Ekaterina Walter is social-media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for companywide social-media enablement and corporate social-networking strategy.
Ekaterina is a marketer, thinker, speaker and connector. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so.[…] Continue Reading »
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Spotlight on business-to-business: Inside Intel's Facebook attack strategy
By Jesse Stanchak on April 25th, 2011 | 5 comments on this post
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information.
Just because your company doesn’t have a heavy consumer focus doesn’t mean you’re immune to social media attacks. Negative social media interactions can be kicked off by people outside your fan community and these conflicts can spread quickly if you’re not prepared, noted Intel social media strategist Ekaterina Walter during a panel discussion at the recent South By Southwest Interactive Festival.[…] Continue Reading »
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