Archive for EkaterinaWalter SmartBlogs

Every marketer dreams of customers who visit their company’s website and tell all their friends to do the same. Is this an impossible dream? Or can you make your website so much fun that your fans want to tell all their friends to go, look around and join in the party?

What is gamification?

Gamification is when companies add game-design elements such as competition or problem-solving to their website or social communities to make them more fun and engaging and prompt users to come back again and again.[…] Continue Reading »

Santa has packed up his sleigh, the festive lights have been put back into the basement for another year, and the Champagne bottles have gone out with the recycling … but there’s still time to count down the top five Facebook holiday posts that brands have put out over the festive season.

Here are my picks.[…] Continue Reading »


QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of the best campaigns and uses for QR codes.


1) Tesco’s Home Plus supermarket found a unique way to help hardworking Koreans with their grocery shopping. They placed lifelike billboards depicting supermarket shelves in the subway and shoppers could scan the QR codes with a phone application as they waited for their trains.[…] Continue Reading »

This post is by Ekaterina Walter, a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company wide social media empowerment and corporate social networking strategy.

For certain companies, their identity has always been bound up with the personality of their chief executive: you think of Microsoft and you think of Bill Gates; Apple and Steve Jobs; Facebook and Mark Zuckerberg.[…] Continue Reading »

This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information.

Just because your company doesn’t have a heavy consumer focus doesn’t mean you’re immune to social media attacks. Negative social media interactions can be kicked off by people outside your fan community and these conflicts can spread quickly if you’re not prepared, noted Intel social media strategist Ekaterina Walter during a panel discussion at the recent South By Southwest Interactive Festival.[…] Continue Reading »