Archive for Edelman SmartBlogs
There was a time, not so long ago, when many companies flat out refused to acknowledge the rise of social media as a business tool. We’ve since left those days behind, but instead of embracing social tools in an intelligent fashion, many businesses are trying to make up for lost time by latching on to any and all social media trends without a second thought about the costs — or consequences of failure.[…] Continue Reading »
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