Archive for Dr.Pepper SmartBlogs
There’s no shortage of organizations looking to hand out awards for the best social media campaigns, but they are only half the story. Every Oscar needs a Razzy to balance it out. We must punish failure as well as praise excellence. Or, at least, that was the mood at the fourth annual Suxorz Awards event at Social Media Week on Thursday night.[…] Continue Reading »
The 5 most-clicked links in SmartBrief on Social Media this past week:
- 10 strategies for promoting your brand on Facebook
- Obscene reference sinks Dr Pepper campaign
- 20 ways to mine communities for content ideas
- Does your company really need a social-media team?
- How to create a balanced ROI score card
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