Archive for DorisNhan SmartBlogs

Building a successful online content strategy for your business is about more than launching a blog. Consider micro copy: all of the words that make up your company’s website interface, such as the “Submit” button or call-to-action links. These pieces of copy matter as much as the meat of your website, argued Amy Thibodeau, a content strategist for Facebook, while speaking at last month’s What’s Next D.C.[…] Continue Reading »

There’s a gap growing between an increasingly digital society and the organizations that serves it, B. Bonin Bough, senior global director of digital and social media at PepsiCo, said during the second annual What’s Next D.C. event.

As consumer consumption of technological advances increases at a breakneck pace, brands are fighting to keep up with a society that thinks in 140-character status updates.[…] Continue Reading »

This post is by SmartBrief’s Doris Nhan.

Smallcakes, a cupcake shop based near Kansas City, Kan., gained fame after owner Jeff Martin appeared on Food Network’s “Cupcake Wars” and ABC’s “The View.” Now the self-dubbed neighborhood cupcakery is teaming up with Beautiful Brands International to franchise the shop in a global co-branding effort with other BBI brands such as FreshBerry and Camille’s Sidewalk Cafe.[…] Continue Reading »

This post was written by SmartBrief’s Doris Nhan.

Keith Smith, president and CEO of Boyd Gaming and chairman of the American Gaming Association, recently spoke with AGA SmartBrief editor Liz DeHoff at the 10th annual Global Gaming Expo about the challenges facing the industry, the innovations needed to succeed in the future and how Boyd Gaming survived the recession.[…] Continue Reading »

This post was written by SmartBrief’s Doris Nhan.

Kelly Skindzelewski, public affairs manager for Potawatomi Bingo Casino in Milwaukee, recently spoke with AGA SmartBrief editor Liz DeHoff at the 10th annual Global Gaming Expo about the importance of encouraging responsible gaming, the challenges of leadership and how Potawatomi adapted a strategy for corporate social responsibility. Among her key points: