Archive for digitalcoco SmartBlogs
Fast casual has certainly given other segments in the restaurant industry a run for their money in the past few years, and it’s no surprise that this segment has become the fastest-growing in the industry. The combination of fresh, made-to-order, customizable and less costly food is more appealing in terms of healthiness, transparency and cost-saving options. But most recently, we’re seeing casual dining trends increase as well, with consumers visiting casual restaurants even more than fast casuals, proving that a little competition can be a good thing.[…] Continue Reading »
The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »
Facebook falls
Had Facebook not been the social behemoth that it is, most people would have probably bailed on this promiscuous social network that assumes we are OK with them selling ads based on our actions. The reality is that Facebook will prevail again, but in a way that may not be suitable for the restaurant business.[…] Continue Reading »
There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version of whatever iSomething has just hit the market, and our main form of interaction is through a digital landscape. Throughout the years, mobile technology has evolved into devices that can almost do it all — from making payments at Starbucks and other select retailers to helping us make decisions, like which restaurant to go to.[…] Continue Reading »
The $27 billion Fast Casual segment of the $632 billion restaurant industry grew at an astonishing 20.8% in 2011 over 2010, confirming that there is no slowdown in the appeal of Fast Casual to a broad range of consumers. This rising tide won’t automatically lift all Fast Casual boats, though. Successful brands know they have to keep their fingers on the pulse of the Fast Casual customer’s needs, wants, and choices if they want to capture their best share of this growing market demand. And there is no better way to do this than to follow the Fast Casual Social 100.[…] Continue Reading »
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