Archive for data SmartBlogs
Geographic information system technology is not only changing the way consumers eat and shop but also revolutionizing how they conduct banking. SmartBrief recently sat down Simon Thompson, director of commercial solutions for Esri, to discuss how banks are starting to leverage GIS data to enhance products and services for “the connected customer.”
How is location information revolutionizing the consumer banking sector?[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked, Do you expect that data derived from social networks will influence your business decisions in the next year?The results:
- Yes: 61.03%
- No: 38.97%
Maybe it’s the interpretation of “data” that created such a high percentage of “No”?[…] Continue Reading »
Unless you’re a data dork, analytics can be intimidating and overwhelming, but it doesn’t have to be that way, Mona Chaudhuri, head of product for Chartbeat, said at The New York Times Small Business Summit.
One way to keep things in perspective is to resist the urge to sign up for every data-tracking tool available.[…] Continue Reading »
I’ve been fortunate to work with several Fortune 500 companies, as well as some innovative manufacturers and retailers. One of the hottest and most controversial topics in this competitive marketplace is “analytics.” There are two questions every company needs to address regarding analytics.
- What should be the focus of the analytics?
- Whose job is it?
Analytics is a broad term that encompasses a variety of tools, techniques and processes.[…] Continue Reading »
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked: Have you ever hired an outside social media expert to help with your business’ social presence?[…] Continue Reading »
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