Archive for dataanalysis SmartBlogs

The following is an excerpt from ” I Shouldn’t Be Telling You This: Success Secrets Every Gutsy Girl Should Know,” (HarperBusiness, September 2013) by Kate White. The book is available at the following sites: Amazon, Apple, B&N, Kobo.

About a week after I landed the job as editor in chief of Cosmopolitan, I sat down for a meeting with a man named Chris Butler, the consumer marketing person I’d be involved with on a regular basis.[…] Continue Reading »

This adapted excerpt is from “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” by Eric Siegel, released this month by Wiley. Siegel is the founder of Predictive Analytics World, coming in 2013 to Toronto, San Francisco, Chicago, Washington, Boston, Berlin and London. For more information about predictive analytics, see the Predictive Analytics Guide.[…] Continue Reading »

This Spotlight on Location Data blog series is brought to you by Esri, a leading provider of software that brings location intelligence to business decisions.

I went to this year’s ESRI User Conference to learn more about how businesses were using geographic information systems — tools that combine location data analysis with maps — to solve both tactical and strategic problems.[…] Continue Reading »