Archive for customer SmartBlogs
On Dec. 14, we asked: Are you using content to help attract customers and close sales?
- Yes: 68.57%
- No: 31.43%
I expected a huge “Yes” response. We all know it’s what we should be doing, so you probably felt pressured to say “Yes” even if you aren’t doing it. Content has never been more important to the sales process.[…] Continue Reading »
Last week, we asked: Does your company employ customer-experience management techniques?
- No: 71.23%
- Yes: 28.77%
These results surprised me. I hope it’s only because you haven’t named your program this way, not because you are not utilizing customer-relationship management and feedback-management tools.[…] Continue Reading »