Archive for customer SmartBlogs
3M doesn’t look at social media as a new thing. For 100 years, the company has been working with customers to collaborate and create products. Social only offers the company more tools with which to do it.
But that doesn’t mean 3M isn’t aggressively exploring ways to use these tools to integrate the customer voice even more into the business.[…] Continue Reading »
I recently attended the 2012 Milken Institute Global Conference. On the final day, amid high finance, the next frontier in health and education and a lunch speech from former President Bill Clinton, restaurateurs and chefs gathered to discuss where their industry is headed and the changing definition of “fine dining.”
Fine dining ain’t what it used to be.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Sales — tracks feedback from sales managers and executives. We run the poll question each Wednesday in our e-newsletter.
On Dec. 14, we asked: Are you using content to help attract customers and close sales?
- Yes: 68.57%
- No: 31.43%
I expected a huge “Yes” response. We all know it’s what we should be doing, so you probably felt pressured to say “Yes” even if you aren’t doing it. Content has never been more important to the sales process.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Sales — tracks feedback from sales managers and executives. We run the poll question each Wednesday in our e-newsletter.
Last week, we asked: Does your company employ customer-experience management techniques?
- No: 71.23%
- Yes: 28.77%
These results surprised me. I hope it’s only because you haven’t named your program this way, not because you are not utilizing customer-relationship management and feedback-management tools.[…] Continue Reading »
When I was 15, someone tried to kill me for a piece of pizza.
It was late August and I was working at a pizza stand at an amusement park. The temperature was almost 100 degrees and the line for food was so long I couldn’t see the end of it from my place at the register.[…] Continue Reading »
Twitter
Facebook
Linkedin
RSS
