Archive for customerengagement SmartBlogs
Business success can be attributed to countless factors — a marketable product, great leadership, an efficient business structure, etc. It’s an intimidating list, making it difficult for many business leaders to form a winning, sustainable strategy.
So let’s make things easy and boil it down to the essentials — the three core elements that often mean the difference between high-performance success and eventual failure: innovation, customer centricity and collaboration.[…] Continue Reading »
Dell has become legendary for the way it engages with fans and customers. Though its initial introduction to online word of mouth was a little rough, only us marketing folks really talk about that anymore. What most people think of is how responsive and proactive the company is when it comes to talking with customers.
At our last Word of Mouth event, former Dell executive Caroline Dietz talked about how the company developed its engagement program, launched its IdeaStorm community and started identifying and supporting online fans.[…] Continue Reading »
The age-old question for social media remains the same: How do I convert online consumers into paying customers? Numerous restaurants are still struggling with the issue of driving online consumers into their restaurant. In my opinion, restaurant owners can ultimately benefit from using social networks such as Urbanspoon.
Here are three ways restaurants can utilize Urbanspoon to increase sales and walk-in customers.[…] Continue Reading »
Smartphone technology is changing the way foodservice operators are doing business. Some restaurants have proprietary applications for the Apple iPhone and Google Android devices, and other restaurants are teaming up with third-party service providers. Loaded with content, including specials and promotions, location information, and ordering and payment features, restaurant apps keep wowing us. I reached out to Nick Ostroff, co-founder of 99 Apps, to get an overview of what’s possible and where to get started.[…] Continue Reading »
This week’s top 5 most-clicked links in SmartBrief on Social Media:
- How a social media stunt landed Leo Burnett a year’s traffic in 6 days
- 3 tips for creating a world-class webinar
- Social media trends are included on 2011 “watch” list
- 3 challenges facing social media marketers this year
- 3 ways to better engage customers online
Image credit: narvikk, via iStock Photo[…] Continue Reading »
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