Archive for crowdsourcing SmartBlogs
At this year’s South by Southwest Interactive Festival, everyone is talking about how audiences are more involved than ever with brands, shaping and crafting the experience they want to have with all kinds of products. Challenges vary, but mobile platforms are redefining real-time marketing and changing how people connect with brands.
A SXSW panel with Jen Saenz, senior director of brand marketing at Frito-Lay; Shiv Singh, global head of digital at PepsiCo; and Kevin Knight, Facebook creative strategist, discussed how fans are demanding a new way of marketing.[…] Continue Reading »
Wil Merritt is CEO of Zooppa, a firm for online video contests and design competitions. He has also served as a senior vice president for Corbis and spent 18 years with Time-Warner in posts worldwide, including president for Europe, Middle East and Africa for the TIME and Fortune publishing division.
Crowdsourcing has evolved from a buzzword into a practical approach for organizations and individuals.[…] Continue Reading »
Clorox is doing some exciting things in community management. It was one of the first major brands to integrate gaming mechanics into its forums, and its latest initiative is designed to get fans, customers and professionals to submit ideas to build new and better products.
In his recent BlogWell presentation, Clorox’s Greg Piche walked the audience through this “co-creation” process.[…] Continue Reading »
How to create blog posts that readers want to share; ChapStick pulls negative comments from its Facebook page; and how to give your social media followers what they want.
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
This post is by Jim Belosic, co-founder and president of Pancake Laboratories, the creator of ShortStack, an application built on the Facebook platform that offers affordable, white-label tab design including contests, commenting, sharing and many other easy-to-use features.
You’ve created contests, implemented giveaways and given superlative support to your company’s Facebook fans. Your fan base loves your product and services, and it regularly engages and interacts with your page.[…] Continue Reading »
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