Archive for crisismanagement SmartBlogs
It was every CEO’s worst nightmare. Seven customers died in 1982 after taking the company’s most popular and profitable product. Instead of getting relief from common colds or a headache, they were given a death sentence. The extraordinary way that the CEO of Johnson & Johnson, James Burke, strategically utilized influence to respond to this major crisis made him a legend and the pharmaceutical giant one of the most respected companies in the world.[…] Continue Reading »
In 1998, a 35-foot boat called the AFR Midnight Rambler accomplished an amazing feat — winning one of the toughest ocean races in the world. The Sydney to Hobart is demanding every year, but in 1998, an unexpected “weather bomb” hit the fleet, creating 80-foot waves and 100-mile-per-hour winds.
While bigger, better-equipped boats tried to maneuver around the storm, the crew of the AFR Midnight Rambler chose to head directly into its path and ultimately won the coveted Tattersall’s Cup — the smallest boat to win in 10 years.[…] Continue Reading »
Tony Hayward, then CEO of BP, told the media in 2010 that he wanted his life back. He got it, but not in the way he intended. His quote was part of an ineffective attempt to show he cared about the consequences of the Deepwater Horizon rig explosion.
The full quote: “I’m sorry. We’re sorry for the massive disruption it’s caused their lives.[…] Continue Reading »
Negative word of mouth is something every company faces. It doesn’t matter what you sell, who your customer base is or what industry you’re in. It just happens.
But because you know it’s going to happen, you can prepare for it. Smart marketers know how and when to respond to negative word of mouth. Not all of the negativity will be worth your attention, but when it is, here are some important things to remember:
- Don’t waste time.
Urgency may be the most overused word in the modern management lexicon. Too many managers make all issues urgent, thereby watering down the impetus for action.
Instilling a proper sense of urgency involves a hands-on approach from senior management.
In this video, I offer insights into how executives can instill a proper sense of urgency without burning out their people.[…] Continue Reading »
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