Archive for creativeprocess SmartBlogs
This book excerpt is from “Loveworks” by Brian Sheehan, published by powerHouse Books. Sheehan is associate professor of advertising at the S.I. Newhouse School of Public Communications, Syracuse University. He was with Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. “Loveworks” follows Sheehan’s books “Basics: Online Marketing” (2010) and “Basics: Marketing Management” (2011).[…] Continue Reading »
Are you looking for a skill that’s always in style, goes with anything and makes a bold statement wherever it goes? Look no further; simply consider curiosity.
Depending upon whom you ask, curiosity is defined as a competency, skill, quality, or emotion. It’s the capacity to demonstrate keen interest, an inquisitiveness spirit, an eager drive to understand, and an appetite for experimentation.[…] Continue Reading »
When I tell people that I am a creative director, a few things pop into their mind, and they usually ask, “So, are you like Don Draper?” To this one, I usually answer that I don’t think so; I think I am way better looking. Or so my mom says.
Then, the big one pops up, “You’re lucky.[…] Continue Reading »
Managers and team leaders should know better than anyone the value of change agents within an organization. They are the “entrepreneurs” within your company, they are the drivers of organic growth, and they make great leaders. Because of this coveted capability, if they aren’t given room to build and grow within a company, it’s easy for them to take their talents elsewhere.[…] Continue Reading »