Archive for contests SmartBlogs
American Family Insurance has 17 consumer-facing social media presences. While this might seem like a lot, Michelle Wingate, the company’s social media manager, acknowledged that this is small compared with some companies that have 200 to 300 distinct presences. That’s the reason when American Family Insurance was considering Pinterest, an emerging social media platform, it wanted to make sure the network was worth the company’s time.[…] Continue Reading »
How do you feel when you view your competitor’s Facebook fan page? Are you happy because you are doing better than he or she is? Or do you wonder what the person is doing that you are not? If it’s the latter, it’s time you started evaluating your Facebook goals.
Identifying Facebook marketing goals
Small and midsize businesses need to have a clear picture of what they want to achieve from Facebook.[…] Continue Reading »
Facebook contests are created to drive traffic to your page, increase engagement, reward your fans and, ultimately, skyrocket your page’s fan count. But as many failed contest attempts will attest to, that goal is much easier said than done.
At ShortStack, we provide a platform to build, install and carry out these contests. But the key thing to remember is that we cannot market your contest.[…] Continue Reading »
This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook pages that maximize their social media presence and potential.
You’ve spent the time, effort and energy to build an informative and visually stunning custom Facebook tab for your business page. With such a great addition, the hits should start pouring in, right?[…] Continue Reading »
This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook pages that maximize their social media presence and potential.
You created your company’s Facebook page, and now you’re looking to build a big fan following. But so far, there’s nothing but crickets. The task of reaching fans can seem daunting, especially if you’re just starting out.[…] Continue Reading »
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