Archive for content SmartBlogs
Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most people have better things to do than like, share or comment on product-related posts, which means the vast majority of your social media and content marketing efforts are falling on deaf ears. So what’s a savvy marketer to do?[…] Continue Reading »
By Stephen Yusko on November 4th, 2014 | 54440Comment on this postAdvertising+Leadership+Series%3A+Q-and-A+with+ANA+CMO+Duke+Fanelli2014-11-04+14%3A30%3A15Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54440
In the fourth post of the series, Duke Fanelli, chief marketing officer at the Association of National Advertisers, talks about the rapidly changing marketing industry, the ANA’s expansion through deals with the Brand Activation Association and the Business Marketing Association, and collaborative efforts to transform digital media measurement.[…] Continue Reading »
By Clair Jones on October 8th, 2014 | 54434Comment on this postFind+your+content+sweet+spot%3A+How+to+balance+evergreen+and+timely+content2014-10-08+11%3A01%3A03Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54434
There is no secret ingredient for successful content strategy, but there is a tried and true recipe. To create brand authority, increase conversion and promote participation from your readers, you have to make sure that you have the right balance of evergreen and timely content.
What are evergreen and timely content?
By Bruce Milne on September 16th, 2014 | 53936Comment on this postAre+You+A+Social+Advisor+or+a+Social+Salesperson%3F2014-09-16+16%3A01%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53936
When do you advise clients to start thinking about death planning? Have you broached this subject with your own loved ones? Not easy questions to process, are they?
As with many things, understanding the appropriate time to have these discussions with clients is both personal and widely varied depending on client preferences and generational differences. A recent Bloomberg article got me thinking about this topic specifically as it highlighted that many millennials aren’t currently purchasing life insurance, nor do they consider it a priority.[…] Continue Reading »
By Stephen Yusko on September 16th, 2014 | 53919Comment on this postQ-and-A%3A+How+to+find+experts+to+boost+your+content+credibility2014-09-16+12%3A10%3A15Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53919
Anita Malik is vice president of content operations for ClearVoice, where she leads a team of more than 20 in-house journalists and hundreds of freelance subject-matter experts, bridging the technology and editorial vision for the platform. In this Q-and-A, Malik explains the ClearVoice platform and the role of authorship, authority and influence in social, content and search.[…] Continue Reading »