Archive for content SmartBlogs

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: How you do feel about Twitter’s recently announced multimedia partnerships?

  • I’m unsure: 62.26%
  • I’m excited: 26.42%
  • I’m unhappy: 11.32%

Count me among the almost 6 in 10 SmartBrief on Social Media readers who aren’t yet convinced that Twitter’s multimedia content plans are a good idea.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Did your organization temporarily stop posting to social networks following the Boston Marathon bombing?

  • Yes: 52.94%
  • No: 47.06%

Last week saw social media at its best and its worst.[…] Continue Reading »

This is Part 4 of a four-part series. For more insight into the Three S Model, check out this introduction, complete with a handy infographic, as well as Part 2, which features a deeper look at making content searchable, and Part 3, which looks at creating snackable content.

No doubt, consumers today are very social in their information gathering.[…] Continue Reading »

This is Part 3 of a four-part series. For more insight into the Three S Model, check out this introduction, complete with a handy infographic, as well as Part 2, which features a deeper look at making content searchable, and Part 4, which looks at making content shareable.

Today’s consumer has a very short attention span — and it’s shrinking rapidly.[…] Continue Reading »

Finding the time for social media is one of the hardest things, I often hear business owners say. You know that you have to find the time for social media because it is important for your business, but you just want to find the simplest, smartest way to get it going, then be consistent and get it right.[…] Continue Reading »