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It’s no secret that viral content is a hot topic — and ongoing debate — in the marketing world. What content catches on and what doesn’t? Can a campaign go viral without major ad dollars supporting it? Is there a “formula” to increase reach?
While there’s no five-step process for creating a marketing campaign that catches like wildfire, there are a few things that brands of any size can do to increase the chances of their campaign achieving massive success:
Leverage “trend jacking”
Want people to talk about your campaign?[…] Continue Reading »
One of my good friends manages the marketing strategy for British Columbia Rowing, an NGO here on the West Coast. For the past couple months (ever since he got around to reading some of my stuff and came to realize I may actually know what I’m talking about), he’s been asking me for advice on a pretty frequent basis.[…] Continue Reading »
By Andy Sernovitz on August 15th, 2013 | 44760Comment on this postAndy%27s+Answers%3A+How+to+find+your+word+of+mouth+topic2013-08-15+07%3A56%3A57Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D44760
Want people to spread the word about your business? You’ll have to start with something to talk about. And while some viral messages come out of nowhere, it helps to evaluate and plan for the word of mouth topic that’s right for you.
Start by asking these questions:
- Are people already talking about it? Before you decide on a word of mouth topic, follow your customers’ conversations.
Does Facebook’s EdgeRank algorithm ever make you want to punch your monitor? It’s okay to say yes … I think it frustrates everyone from time to time. EdgeRank recently got me fired up, but instead of ruining a perfectly good monitor I decided to “go all scientific on it.” My company has had a Facebook business Page for several years, and in the last year and a half our Facebook community has seen exceptional growth and success.[…] Continue Reading »
By Guest Blogger on July 8th, 2013 | 440591 comment on this post6+tips+for+producing+powerful+videos+that+sell+on+the+small+screen2013-07-08+12%3A53%3A16Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D44059
Video for the small screen — online, on mobile, or in an installation — works. Study after study has shown that video for the small screen beats traditional TV advertising for engagement and awareness. And the money is following the research — spending on video for the small screen is growing by leaps and bounds.
But it takes more than simply recognizing a trend to produce a memorable video.[…] Continue Reading »