Archive for content SmartBlogs
By Daniel DiGriz on March 17th, 2015 | 577381 comment on this postSmall+brands+are+becoming+the+new+heroes+of+search+marketing2015-03-17+11%3A11%3A10Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57738
Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services.
Recognized names often dominate search results. Service consolidators, companies with many physical locations and firms with magnificent ad budgets can leave smaller brands wondering whether competition is even feasible.
A business owner might take this on as search engine optimization, and go looking for an SEO geek to fight his battles.[…] Continue Reading »
In terms of brand positioning and reaching new consumers, businesses of all sizes and sectors can benefit from a strong online video presence. YouTube, with an estimated 1 billion unique users every month, is too big a potential showcase for any brand to miss out on. What’s more, as the Net’s second-biggest search engine behind parent company Google, YouTube offers those who keep their channel well maintained and search-optimized a near peerless opportunity to reach consumers with their content.[…] Continue Reading »
Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most people have better things to do than like, share or comment on product-related posts, which means the vast majority of your social media and content marketing efforts are falling on deaf ears. So what’s a savvy marketer to do?[…] Continue Reading »
By Stephen Yusko on November 4th, 2014 | 54440Comment on this postAdvertising+Leadership+Series%3A+Q-and-A+with+ANA+CMO+Duke+Fanelli2014-11-04+14%3A30%3A15Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54440
In the fourth post of the series, Duke Fanelli, chief marketing officer at the Association of National Advertisers, talks about the rapidly changing marketing industry, the ANA’s expansion through deals with the Brand Activation Association and the Business Marketing Association, and collaborative efforts to transform digital media measurement.[…] Continue Reading »
By Clair Jones on October 8th, 2014 | 54434Comment on this postFind+your+content+sweet+spot%3A+How+to+balance+evergreen+and+timely+content2014-10-08+11%3A01%3A03Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54434
There is no secret ingredient for successful content strategy, but there is a tried and true recipe. To create brand authority, increase conversion and promote participation from your readers, you have to make sure that you have the right balance of evergreen and timely content.
What are evergreen and timely content?