Archive for content SmartBlogs

There is no secret ingredient for successful content strategy, but there is a tried and true recipe. To create brand authority, increase conversion and promote participation from your readers, you have to make sure that you have the right balance of evergreen and timely content.

What are evergreen and timely content?

Evergreen content is the powerhouse of your Web presence.[…] Continue Reading »

When do you advise clients to start thinking about death planning? Have you broached this subject with your own loved ones? Not easy questions to process, are they?

As with many things, understanding the appropriate time to have these discussions with clients is both personal and widely varied depending on client preferences and generational differences. A recent Bloomberg article got me thinking about this topic specifically as it highlighted that many millennials aren’t currently purchasing life insurance, nor do they consider it a priority.[…] Continue Reading »

Anita Malik is vice president of content operations for ClearVoice, where she leads a team of more than 20 in-house journalists and hundreds of freelance subject-matter experts, bridging the technology and editorial vision for the platform. In this Q-and-A, Malik explains the ClearVoice platform and the role of authorship, authority and influence in social, content and search.[…] Continue Reading »

It’s no secret that viral content is a hot topic — and ongoing debate — in the marketing world. What content catches on and what doesn’t? Can a campaign go viral without major ad dollars supporting it? Is there a “formula” to increase reach?

While there’s no five-step process for creating a marketing campaign that catches like wildfire, there are a few things that brands of any size can do to increase the chances of their campaign achieving massive success:

Leverage “trend jacking”

Want people to talk about your campaign?[…] Continue Reading »

One of my good friends manages the marketing strategy for British Columbia Rowing, an NGO here on the West Coast. For the past couple months (ever since he got around to reading some of my stuff and came to realize I may actually know what I’m talking about), he’s been asking me for advice on a pretty frequent basis.[…] Continue Reading »