Archive for contentstrategy SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: When soliciting crowdsourced material from fans, do you post a written set of submission guidelines that detail the kinds of content you will and won’t accept?
- Always 56.76%
- Sometimes 18.92%
- Not sure 13.51%
- Never 10.81%
User-generated content can be a wonderful thing.[…] Continue Reading »
I recently had the opportunity to participate on a panel at the Luxury Interactive conference where I heard from dozens of retailers about their social media marketing efforts. One thing I heard repeatedly is that their social efforts are being run at two key intervals: daily monitor and respond; and two or three big brand efforts. Occasionally, they’re running a contest or something similar to drive engagement, but surprisingly, no one has a calendar or cadence built on products.[…] Continue Reading »
Whether you’re trying to grab attention to your newspaper, e-mail or blog post, one constant has remained: Content is king. You can write the greatest headline in the world, but if the rest of the content doesn’t deliver, captivate readers or mesh with the target demographic, you’ll quickly lose interest. The secret to creating and maintaining buzz for your content is to write content your audience wants to read.[…] Continue Reading »
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Analyzing the results of our poll questions over the past couple of weeks, I developed a hypothesis that I wanted to test this week.[…] Continue Reading »
Building a successful online content strategy for your business is about more than launching a blog. Consider micro copy: all of the words that make up your company’s website interface, such as the “Submit” button or call-to-action links. These pieces of copy matter as much as the meat of your website, argued Amy Thibodeau, a content strategist for Facebook, while speaking at last month’s What’s Next D.C.[…] Continue Reading »
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