Archive for conagra SmartBlogs
With the 2011 holiday season under way, I reached out to ConAgra Foods Corporate Affairs Vice President and ConAgra Foods Foundation President Christopher Kircher to find out some trends and best practices of corporate giving.
How can companies complement their year-round corporate giving programs with a holiday event or program?
Look for opportunities to engage employees and their families either as volunteers in or as supporters of a particular cause.[…] Continue Reading »
ConAgra Foods’ brands span dozens of household names, including PAM, Chef Boyardee, Slim Jim and Orville Redenbacher’s.
Each brand has a different focus, tone and audience — and when it comes to social media, it’s up to Genevieve Mazzeo and her team to help these brands extend their voice to online communities.
At her recent BlogWell presentation, Mazzeo walked us through a few case studies of how different ConAgra brands have built healthy and sustainable fan bases that are generating valuable feedback, word of mouth and revenue.[…] Continue Reading »
In early May, Genevieve Mazzeo, manager of public relations and social media at ConAgra Foods, spoke with SmartBrief’s Jesse Stanchak at BlogWell D.C. presented by SocialMedia.org. Mazzeo spoke about how ConAgra, the maker of brands such as Orville Redenbacher, Healthy Choice and Slim Jim, uses social media to build relationships with its various consumers.
(Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.)
With more than 50 consumer-facing brands, ConAgra’s social media strategy has to be approached in a specific, purposeful way that meets the needs of each individual consumer.[…] Continue Reading »
It’s said that no one is a prophet in his or her own country. As it turns out, with the exception of such companies as Pixar and Google, no one is a creative genius in their own company either. So where do companies go to tap into extra energy, ideas and innovation? Other people’s employees –- through a concept called crowdsourcing.[…] Continue Reading »
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta.
In her presentation, “Embracing a Social Media Culture,” ConAgra’s Director of Public Relations, Stephanie Mortiz, explained how ConAgra is approaching social media as a strategic opportunity.[…] Continue Reading »
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