Archive for competition SmartBlogs
Ever since Theodore Levitt wrote his groundbreaking paper “Marketing Myopia,” business leaders have been asking themselves, “What business are we really in?”
The premise of the article — that organizations need to define their industries broadly to take advantage of growth opportunities and to offset emerging threats — makes sense. But it’s a difficult principle to implement because thinking broadly requires thinking differently.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you follow your competitors on social media?
- Yes, but we rarely check on them: 40.88%
- No: 30.19%
- Yes, and we study them extensively: 28.93%
Once you’ve entered the social Web, you’ve truly opened the kimono for the entire world to see, customers and competitors alike.[…] Continue Reading »
David Burkus is a professor of management at Oral Roberts University and editor of LeaderLab, an online think tank that shares research and best practices through articles, videos and podcasts. His debut book, “The Portable Guide to Leading Organizations,” empowers readers by providing a brief and entertaining primer on the history of empirical research on leadership, management, motivation, strategy and change.[…] Continue Reading »
Wil Merritt is CEO of Zooppa, a firm for online video contests and design competitions. He has also served as a senior vice president for Corbis and spent 18 years with Time-Warner in posts worldwide, including president for Europe, Middle East and Africa for the TIME and Fortune publishing division.
Crowdsourcing has evolved from a buzzword into a practical approach for organizations and individuals.[…] Continue Reading »
Jason Kulpa is the founder and CEO of technology-based marketing company Underground Elephant. Since the company’s launch in 2008, it has become a leader in technology-based marketing and is one of the fastest-growing advertising agencies in San Diego. Kulpa was named the Most Admired CEO in 2010 by the San Diego Business Journal and is a member of the Young Presidents’ Organization.[…] Continue Reading »
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