Archive for community SmartBlogs
Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year, Pinterest is looking to help marketers gain better insights and give brands the opportunity to dig deeper into their connection with their community.
Brands such as Whole Foods, Lowe’s, and Sephora are just a few that are able to bring their stories to life and connect with their Pinterest community.[…] Continue Reading »
By Andy Sernovitz on July 18th, 2013 | 443361 comment on this postAndy%27s+Answers%3A+How+Walgreens%27+internal+social+program+connects+employees+to+answers2013-07-18+07%3A21%3A25Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D44336
For companies like Verizon, McGraw-Hill, and TD Bank Group, social isn’t just for inbound marketing or customer service. It’s also helping them accomplish amazing things as an enterprise — and more companies are joining their ranks. At Walgreens, social communities help employees collaborate on big issues, explain certain operations, and refine their customer service.
By Andy Sernovitz on June 18th, 2013 | 43488Comment on this postAndy%27s+Answers%3A+How+Wal-Mart+uses+data+to+improve+its+reputation+via+social+media2013-06-18+11%3A14%3A59Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D43488
Umang Shah has a unique position as the social media leader at Wal-Mart. His job is not to push marketing or earn new customers — he’s responsible for protecting and managing Wal-Mart’s reputation.
Shah says even though Wal-Mart is the biggest company in the world, not everyone knows about the company’s work in disaster relief, hunger relief and sustainability efforts.[…] Continue Reading »
How the customer experience sets you apart in the age of social business: Part 2 — The value of community
By Stefan Pfeiffer on February 4th, 2013 | 37258Comment on this postHow+the+customer+experience+sets+you+apart+in+the+age+of+social+business%3A+Part+2+%E2%80%94+The+value+of+community2013-02-04+12%3A32%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37258
On Friday, I discussed the value of customer knowledge. But how do you put that knowledge to work? What role does community play?
Let’s move on to the issue of customer service, or literally serving the customer. That term covers a lot of terrain, so I’ll start with a few examples from my own experience. I’ve been having trouble with my phone line recently, so I decided to try and find out what the problem is.[…] Continue Reading »
By Bethany Wesch on January 22nd, 2013 | 366875 comments on this post3+ways+to+integrate+social+media+into+your+e-mail+marketing+campaign2013-01-22+13%3A07%3A33Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36687
Websites that existed prior to the age of social media shared content through the use of newsletters that were e-mailed to listed subscribers. Although social media channels made it easier to share content, a lot of websites have been slow in integrating this technology into their legacy systems. The importance of using social media cannot be understated.[…] Continue Reading »