Archive for community SmartBlogs

Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year, Pinterest is looking to help marketers gain better insights and give brands the opportunity to dig deeper into their connection with their community.

Brands such as Whole Foods, Lowe’s, and Sephora are just a few that are able to bring their stories to life and connect with their Pinterest community.[…] Continue Reading »

Umang Shah has a unique position as the social media leader at Wal-Mart. His job is not to push marketing or earn new customers — he’s responsible for protecting and managing Wal-Mart’s reputation.

Shah says even though Wal-Mart is the biggest company in the world, not everyone knows about the company’s work in disaster relief, hunger relief and sustainability efforts.[…] Continue Reading »

On Friday, I discussed the value of customer knowledge. But how do you put that knowledge to work? What role does community play?

Let’s move on to the issue of customer service, or literally serving the customer. That term covers a lot of terrain, so I’ll start with a few examples from my own experience. I’ve been having trouble with my phone line recently, so I decided to try and find out what the problem is.[…] Continue Reading »

Websites that existed prior to the age of social media shared content through the use of newsletters that were e-mailed to listed subscribers. Although social media channels made it easier to share content, a lot of websites have been slow in integrating this technology into their legacy systems. The importance of using social media cannot be understated.[…] Continue Reading »