Archive for community SmartBlogs

As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the Wild West days when it was easy to reach thousands of customers for free are over, but that’s not to say there are no longer opportunities and benefits to social media. These platforms are still terrific channels that can bring you opportunities to engage with customers and generate leads, but instead of just chasing down customers and leads via social media platforms, some smart marketers are building their own branded communities.[…] Continue Reading »

Wine and Spirits Wholesalers of America is releasing this spring its first-ever report on just how involved wholesalers get in their communities titled Investing in Communities. Through various philanthropic efforts across the country, wholesalers large and small are giving back – an effort that goes largely undocumented.

“Because the work of wholesalers is so widespread in every community where they operate, and it has long been behind the scenes, we felt it is an essential story to tell because philanthropy and engagement are an essential part of who wholesalers are and how they operate,” says Jeff Solsby of WSWA.[…] Continue Reading »

Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year, Pinterest is looking to help marketers gain better insights and give brands the opportunity to dig deeper into their connection with their community.

Brands such as Whole Foods, Lowe’s, and Sephora are just a few that are able to bring their stories to life and connect with their Pinterest community.[…] Continue Reading »

Umang Shah has a unique position as the social media leader at Wal-Mart. His job is not to push marketing or earn new customers — he’s responsible for protecting and managing Wal-Mart’s reputation.

Shah says even though Wal-Mart is the biggest company in the world, not everyone knows about the company’s work in disaster relief, hunger relief and sustainability efforts.[…] Continue Reading »