Archive for community SmartBlogs

Wine and Spirits Wholesalers of America is releasing this spring its first-ever report on just how involved wholesalers get in their communities titled Investing in Communities. Through various philanthropic efforts across the country, wholesalers large and small are giving back – an effort that goes largely undocumented.

“Because the work of wholesalers is so widespread in every community where they operate, and it has long been behind the scenes, we felt it is an essential story to tell because philanthropy and engagement are an essential part of who wholesalers are and how they operate,” says Jeff Solsby of WSWA.[…] Continue Reading »

Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year, Pinterest is looking to help marketers gain better insights and give brands the opportunity to dig deeper into their connection with their community.

Brands such as Whole Foods, Lowe’s, and Sephora are just a few that are able to bring their stories to life and connect with their Pinterest community.[…] Continue Reading »

Umang Shah has a unique position as the social media leader at Wal-Mart. His job is not to push marketing or earn new customers — he’s responsible for protecting and managing Wal-Mart’s reputation.

Shah says even though Wal-Mart is the biggest company in the world, not everyone knows about the company’s work in disaster relief, hunger relief and sustainability efforts.[…] Continue Reading »

On Friday, I discussed the value of customer knowledge. But how do you put that knowledge to work? What role does community play?

Let’s move on to the issue of customer service, or literally serving the customer. That term covers a lot of terrain, so I’ll start with a few examples from my own experience. I’ve been having trouble with my phone line recently, so I decided to try and find out what the problem is.[…] Continue Reading »