Archive for community SmartBlogs
How the customer experience sets you apart in the age of social business: Part 2 — The value of community
By Stefan Pfeiffer on February 4th, 2013 | 37258Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2013%2F02%2F04%2Fhow-the-customer-experience-sets-you-apart-in-the-age-of-social-business-part-2-the-value-of-community%2FHow+the+customer+experience+sets+you+apart+in+the+age+of+social+business%3A+Part+2+%E2%80%94+The+value+of+community2013-02-04+12%3A32%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37258
On Friday, I discussed the value of customer knowledge. But how do you put that knowledge to work? What role does community play?
Let’s move on to the issue of customer service, or literally serving the customer. That term covers a lot of terrain, so I’ll start with a few examples from my own experience. I’ve been having trouble with my phone line recently, so I decided to try and find out what the problem is.[…] Continue Reading »
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3 ways to integrate social media into your e-mail marketing campaign
By Bethany Wesch on January 22nd, 2013 | 366874 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2013%2F01%2F22%2F3-ways-integrate-social-media-e-mail-marketing-campaign%2F3+ways+to+integrate+social+media+into+your+e-mail+marketing+campaign2013-01-22+13%3A07%3A33Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36687
Websites that existed prior to the age of social media shared content through the use of newsletters that were e-mailed to listed subscribers. Although social media channels made it easier to share content, a lot of websites have been slow in integrating this technology into their legacy systems. The importance of using social media cannot be understated.[…] Continue Reading »
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What can social media pros learn from the Instagram fiasco?
By Jesse Stanchak on December 26th, 2012 | 35574Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F12%2F26%2Fwhat-can-social-media-pros-learn-instagram-fiasco%2FWhat+can+social+media+pros+learn+from+the+Instagram+fiasco%3F2012-12-26+12%3A59%3A39Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35574
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Are you considering closing your Instagram account following its privacy-policy update?
- I never used Instagram — 50.63%
- I’m considering closing my account — 25.94%
- I’ve already closed my account — 12.55%
- I’m not considering closing my account — 10.88%
Instagram has tried to walk back recent changes to its terms of service, but the damage may have already been done.[…] Continue Reading »
Live from BlogWorld: 7 keys to building social media community from Triberr’s Dino Dogan
By Heidi Cohen on June 7th, 2012 | 258763 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F06%2F07%2Flive-from-blogworld-7-keys-to-building-social-media-community-from-triberrs-dino-dogan%2FLive+from+BlogWorld%3A+7+keys+to+building+social+media+community+from+Triberr%27s+Dino+Dogan2012-06-07+11%3A26%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D25876
As the founder of Triberr, a network that helps bloggers attract readers, Dino Dogan knows a thing or two about building a community of raving fans. At BlogWorld & New Media Expo in New York, Dogan shared what he’s learned firsthand so other bloggers and marketers can apply these tactics to developing their own followings.
Here are seven keys to building your social media community, based on Dogan’s talk.[…] Continue Reading »
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Little-known ways to improve your social-content strategy
By Jeremy Victor on March 20th, 2012 | 234292 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F03%2F20%2Flittle-known-ways-to-improve-your-social-content-strategy%2FLittle-known+ways+to+improve+your+social-content+strategy2012-03-20+20%3A31%3A35Jeremy+Victorhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23429
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Analyzing the results of our poll questions over the past couple of weeks, I developed a hypothesis that I wanted to test this week.[…] Continue Reading »

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