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If you haven’t seen a Jersey Mike’s sub shop in your town, chances are you will soon. The company opened its first store in Point Pleasant, N.J., on the famed Jersey Shore in 1956, and years of slow growth have given way to last year’s record unit growth of 15%. The company has 750 locations open or in development in 30 states and the District of Columbia, with plans to open another 100 units this year.[…] Continue Reading »
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This guest post is by Daley Epstein, a contributing writer for SmartBrief. She reported live from South by Southwest in Austin for the past week.[…] Continue Reading »
With thousands of Twitter followers and millions of Facebook “likes,” KFC has built a solid relationship with its customers and increased its fan base. We spoke with Rick Maynard, KFC’s public relations manager, to find out how the company has cultivated its brand on social networks and how KFC plans to keep it up this year. An edited version of that conversation follows.[…] Continue Reading »
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