Archive for communitymanagement SmartBlogs
By Andy Sernovitz on January 31st, 2013 | 37091Comment on this postAndy%27s+Answers%3A+How+General+Mills+took+ownership+of+its+brands%27+social+media+communities+2013-01-31+12%3A40%3A50Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D37091
The words “isolated” and “fragmented” have no place in social media. That’s the reason General Mills knew it needed to bring together its brands, which were “doing their own thing” in the social sphere, and stop letting agencies manage brand communities. To do it, the company needed community-engagement managers to bring ownership, accountability and real involvement to the company’s social media platforms.[…] Continue Reading »
By Adi Gaskell on November 5th, 2012 | 32720Comment on this post4+rules+for+becoming+a+community+leader+2012-11-05+12%3A54%3A40Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D32720
Many community managers sell themselves short. While this is undoubtedly in part due to the persistent trend of many organizations to limit the role of community managers to updating their brands Facebook page or LinkedIn group, it does rather render the “manager” part of their job title redundant. Folks like that aren’t really managing anyone. All they’re doing is acting as a mouthpiece for the marketing team.[…] Continue Reading »
By Andy Sernovitz on October 25th, 2012 | 32245Comment on this postAndy%27s+Answers%3A+How+Aetna+enables+35%2C000+employees+to+engage+in+social+media2012-10-25+11%3A45%3A13Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D32245
Lauren Vargas was tired of organizations putting community management teams in the corner. So she developed a “playbook” for enabling 35,000 Aetna employees to engage in social media.
Her strategies take a cue from nature by decentralizing responsibilities, creating a safe haven and providing adaptive tools. The outcome: integrated social skills and stronger community connections.
By Guest Blogger on September 10th, 2012 | 30001Comment on this postWhy+community+management+is+the+key+weapon+in+your+digital+armory2012-09-10+11%3A51%3A31Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D30001
Last year it emerged that 69% of companies either have or are planning to hire a community manager to their ranks. The rationale behind this development is clear. Investment in social media is booming, and with an ever-expanding array of tools and platforms for brands to use to engage with customers and stakeholders, community management is an essential skill.[…] Continue Reading »
By Jeremy Victor on April 4th, 2012 | 238622 comments on this postAt+work+or+not%2C+employees%27+social+actions+affect+brand+equity+and+value2012-04-04+11%3A44%3A39Jeremy+Victorhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23862
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked, Do you believe brands should be held responsible for the personal posts of their employees?[…] Continue Reading »