Archive for communications SmartBlogs
Today’s working environment is global in scope, rife with uncertainty and lacking in long-term guarantees. In such a setting, company culture has been emphasized, whether to assuage employees and shareholders or provide a rallying point, a mission or a common set of business goals — and even as the difference between success and failure.
But what is culture, and what does “getting it right” mean?[…] Continue Reading »
Miri Zena McDonald attended the 2012 International Association of Business Communicators World Conference in Chicago and is providing coverage for SmartBrief’s SmartBlog on Leadership. She tweets @mirimcdonald.
David Grossman, founder and CEO of The Grossman Group and former director of communications at McDonald’s, addressed a packed room to talk about what he terms 21st-century communications — namely, that the communicator’s role is changing.[…] Continue Reading »