Archive for communications SmartBlogs

We will have published nearly 470 posts on SmartBlog on Leadership by the end of 2013. It sounds like (and is!) a lot, but at an average of just fewer than two posts per business day, the frequency represents our aim of posting only what is high quality and relevant for time-strapped professionals.

How do we know if we’ve hit the mark?[…] Continue Reading »

Today’s working environment is global in scope, rife with uncertainty and lacking in long-term guarantees. In such a setting, company culture has been emphasized, whether to assuage employees and shareholders or provide a rallying point, a mission or a common set of business goals — and even as the difference between success and failure.

But what is culture, and what does “getting it right” mean?[…] Continue Reading »

I know that many people have different views on how best to handle an angry customer. Some people will advise you to delete negative comments about your brand, and ignore them. I take the opposite approach, and with the right strategy in place you can turn an angry customer into a brand advocate.

There are pro-active steps you can take to help ensure that you will not create an angry customer on a social media rampage.[…] Continue Reading »

Reebok’s initial social media experiments began like most brands: focused on one-off campaigns and product launches. But in the past couple of years, the company has shifted to a more holistic, long-term strategy focused on using social tools to build the brand.

But this wasn’t an easy shift. Reebok’s Tyler Bahl and Angela Scibelli began this project with a brand audit and discovered 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you agree with Chris Rock that social media controversies matter only when “fans” get involved? The results:

  • Yes: 56.25%
  • No: 43.75%

More than half of SmartBrief on Social Media readers agreed with Rock’s position that social media is really all about your most loyal fans — and his insistence that a social media uproar isn’t a cause for concern unless it’s coming from one’s fan base.[…] Continue Reading »