Archive for communications SmartBlogs
By James daSilva on December 28th, 2013 | 482171 comment on this postWhat+SmartBlog+on+Leadership%27s+top+posts+of+2013+tell+us2013-12-28+15%3A00%3A55James+daSilvahttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D48217
We will have published nearly 470 posts on SmartBlog on Leadership by the end of 2013. It sounds like (and is!) a lot, but at an average of just fewer than two posts per business day, the frequency represents our aim of posting only what is high quality and relevant for time-strapped professionals.
How do we know if we’ve hit the mark?[…] Continue Reading »
Today’s working environment is global in scope, rife with uncertainty and lacking in long-term guarantees. In such a setting, company culture has been emphasized, whether to assuage employees and shareholders or provide a rallying point, a mission or a common set of business goals — and even as the difference between success and failure.
But what is culture, and what does “getting it right” mean?[…] Continue Reading »
By Jennifer MacDonald on December 6th, 2012 | 3439229 comments on this postTricks+for+defusing+an+angry+customer+who+is+on+a+social+media+rampage+2012-12-06+13%3A09%3A37Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D34392
I know that many people have different views on how best to handle an angry customer. Some people will advise you to delete negative comments about your brand, and ignore them. I take the opposite approach, and with the right strategy in place you can turn an angry customer into a brand advocate.
There are pro-active steps you can take to help ensure that you will not create an angry customer on a social media rampage.[…] Continue Reading »
By Andy Sernovitz on October 5th, 2012 | 31264Comment on this postAndy%27s+Answers%3A+How+Reebok+consolidated+hundreds+of+social+media+accounts2012-10-05+11%3A18%3A36Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D31264
Reebok’s initial social media experiments began like most brands: focused on one-off campaigns and product launches. But in the past couple of years, the company has shifted to a more holistic, long-term strategy focused on using social tools to build the brand.
But this wasn’t an easy shift. Reebok’s Tyler Bahl and Angela Scibelli began this project with a brand audit and discovered 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.[…] Continue Reading »
By Jesse Stanchak on August 15th, 2012 | 28862Comment on this postIn+a+social+media+firestorm%2C+do+only+the+fans+matter%3F2012-08-15+11%3A49%3A59Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D28862
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you agree with Chris Rock that social media controversies matter only when “fans” get involved? The results:
- Yes: 56.25%
- No: 43.75%
More than half of SmartBrief on Social Media readers agreed with Rock’s position that social media is really all about your most loyal fans — and his insistence that a social media uproar isn’t a cause for concern unless it’s coming from one’s fan base.[…] Continue Reading »