Archive for communications SmartBlogs
I know that many people have different views on how best to handle an angry customer. Some people will advise you to delete negative comments about your brand, and ignore them. I take the opposite approach, and with the right strategy in place you can turn an angry customer into a brand advocate.
There are pro-active steps you can take to help ensure that you will not create an angry customer on a social media rampage.[…] Continue Reading »
Reebok’s initial social media experiments began like most brands: focused on one-off campaigns and product launches. But in the past couple of years, the company has shifted to a more holistic, long-term strategy focused on using social tools to build the brand.
But this wasn’t an easy shift. Reebok’s Tyler Bahl and Angela Scibelli began this project with a brand audit and discovered 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you agree with Chris Rock that social media controversies matter only when “fans” get involved? The results:
- Yes: 56.25%
- No: 43.75%
More than half of SmartBrief on Social Media readers agreed with Rock’s position that social media is really all about your most loyal fans — and his insistence that a social media uproar isn’t a cause for concern unless it’s coming from one’s fan base.[…] Continue Reading »
Miri Zena McDonald attended the 2012 International Association of Business Communicators World Conference in Chicago and is providing coverage for SmartBrief’s SmartBlog on Leadership. She tweets @mirimcdonald.
David Grossman, founder and CEO of The Grossman Group and former director of communications at McDonald’s, addressed a packed room to talk about what he terms 21st-century communications — namely, that the communicator’s role is changing.[…] Continue Reading »
Miri Zena McDonald attended the 2012 International Association of Business Communicators World Conference in Chicago and is providing coverage for SmartBrief’s SmartBlog on Leadership. She tweets @mirimcdonald.
The IABC World Conference this week heard from the winner of the IABC 2012 Excellence in Communication Leadership (EXCEL) Award, Irene Lewis, president and CEO of SAIT Polytechnic, Canada’s first publicly funded polytechnic institute.[…] Continue Reading »
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