Archive for communication SmartBlogs

Going from a one-woman marketing consultancy to a burgeoning agency is not something one plans, but a couple of years ago, I found myself hiring talented people and plugging them into my own workforce plan and in time, to those of my clients.

Because I wanted to ensure top-quality work from my team, my initial plan was to make the each an SME (subject-matter expert) within a specific area.[…] Continue Reading »

This post is an excerpt from “Communicate to Inspire” (February 2014, Kogan Page) by Kevin Murray.

Be yourself better

Authenticity as a leader is crucial. Followers will not commit if they do not trust you and believe that you have integrity. So, even if you are a highly introverted individual, you will have to learn to speak with more passion, talk to your values and stand up more often to speak to your beliefs.[…] Continue Reading »

Do you remember Buzzword Bingo? It’s been a while, but you can still find this bingo-style game online. The object is to tick off every corporate buzzword uttered by a leader in a meeting. If you get five in a row, bingo! Scott Adams lampooned this in a “Dilbert” cartoon where an employee got bingo in the first sentence of a meeting.[…] Continue Reading »

In today’s Twitter and e-mail world, a heart-to-heart phone conversation is a rare delicacy. Since most relationships, partnerships and transactions begin with a verbal interview or sensitive discussion via phone, it makes sense to step back and think again about the quality of your organization’s phone conversations.

To narrow the scope of this article to sales and operations, ask yourself: “Just how well does our company converse with clients and vendors voice-to-voice?”

Obviously, the world has gone über-mobile.[…] Continue Reading »

SmartBrief on Social Media, the daily snapshot of social media news and insights, has relaunched as SmartBrief on Social Business. This new focus reflects the broad changes to business in the social media era, from marketing to customer service to revenue models. As part of the relaunch, we’ve asked industry leaders to give their thoughts on what it means to be a social business.[…] Continue Reading »