Archive for coke SmartBlogs
McDonald’s plans big expansion for 2012; Papa John’s cuts ties with Coke after a quarter century; and Starbucks’ juicy acquisition.
Read about all this and more in this week’s top five most-clicked links in SmartBrief on Restaurants:
- Only 1 Chicago restaurant wins 3 Michelin stars
- McDonald’s to boost spending, open 1,325 new stores in 2012
- Papa John’s picks Pepsi, drops Coke after 25 years
- Batali’s banker bashing angers key customer base
- Starbucks pays $30 million for juice maker Evolution Fresh
Image credit: narvikk, via iStockphoto[…] Continue Reading »
Linda Cronin, director of media and interactive integrated communications, Sparkling BBU, Coca-Cola North America, opened today’s sold-out IAB Social Media Marketplace. Her presentation didn’t give us much under-the-hood insight about Coke’s social-media strategy:
- Add value. Bring value into every interaction.
- Be transparent. Listen to what your brand owners are saying. You are not your brand owner.
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