Archive for CocaCola SmartBlogs
The Coca-Cola Company sponsors this blog post and the Coca-Cola Retailing Research Council, which serves as an authentic and comprehensive “voice of the customer.” Visit CCRRC.org to learn more about the council and to download its studies at no charge.
In today’s retail landscape, it’s essential to have a presence in social media. The consumer mindset has shifted to a more online approach to gaining information on retailers, products and services.[…] Continue Reading »
Building a company that achieves global success takes more than a popular product and stellar sales. Sharing values with consumers is vital to brand success, said Brian Kelley, chief product supply officer of Coca-Cola Refreshments. One value that Coca-Cola shares with consumers is sustainability, Kelley said during the Sustainability Summit, hosted by the FMI-GMA Trading Partner Alliance in Washington, D.C.[…] Continue Reading »
Sustainability is a hot issue at Coca-Cola, where Vice President Bruce Karas takes the lead on environmental programs. We spoke with Karas recently to learn more.
Has sustainability become more important to Coca-Cola and to the industry in recent years?
Sustainability has been a constantly emerging and evolving space for most companies, including Coca-Cola. The late ’90s brought a real focus on the development of sustainable business practices as a growing focus for companies, with an explosion in interest in the 2000s due to the concerns about resource consumption, global warming and building the long-term viability of businesses in this developing environment.[…] Continue Reading »
Coca-Cola has more than 500 brands in 206 countries. That’s a lot of customers, and it means a whole lot of conversations.
But what do you focus on? Which conversations matter? Who’s influencing the conversation? How do you get this information to the people who can do something about it? And what tools can help you do all this?[…] Continue Reading »
How Facebook’s Sponsored Stories landed the company in hot water; updates to Google+ brand-page management; and the reason Coca-Cola is so popular on Facebook.
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
Twitter
Facebook
Linkedin
RSS
