Archive for CocaCola SmartBlogs
Building a company that achieves global success takes more than a popular product and stellar sales. Sharing values with consumers is vital to brand success, said Brian Kelley, chief product supply officer of Coca-Cola Refreshments. One value that Coca-Cola shares with consumers is sustainability, Kelley said during the Sustainability Summit, hosted by the FMI-GMA Trading Partner Alliance in Washington, D.C.[…] Continue Reading »
Sustainability is a hot issue at Coca-Cola, where Vice President Bruce Karas takes the lead on environmental programs. We spoke with Karas recently to learn more.
Has sustainability become more important to Coca-Cola and to the industry in recent years?
Sustainability has been a constantly emerging and evolving space for most companies, including Coca-Cola. The late ’90s brought a real focus on the development of sustainable business practices as a growing focus for companies, with an explosion in interest in the 2000s due to the concerns about resource consumption, global warming and building the long-term viability of businesses in this developing environment.[…] Continue Reading »