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Live from OMS: The 10-Step Content Strategy

By Merritt Colaizzi on February 24th, 2010 | 805146 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2010%2F02%2F24%2Flive-from-oms-the-10-step-content-strategy%2FLive+from+OMS%3A+The+10-Step+Content+Strategy2010-02-24+20%3A17%3A04Merritt+Colaizzihttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D8051

It was amazing how few hands went up yesterday at the Online Marketing Summit when moderator Joe Pulizzi asked how many people in a room full of marketers have a content strategy in place. Attendees scribbled madly as his expert panel laid out a plan:

1. Start with a needs assessment. Mike Stelzner of SocialMediaExaminer.com suggested starting out by asking who your ideal reader is.

[…] Continue Reading »

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Tags: cms, community, content, marketing, social media

805146 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2010%2F02%2F24%2Flive-from-oms-the-10-step-content-strategy%2FLive+from+OMS%3A+The+10-Step+Content+Strategy2010-02-24+20%3A17%3A04Merritt+Colaizzihttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D8051
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