Archive for ClayHebert SmartBlogs

Tips and tools for finding your social media “champagne moment” from Clay Hebert

I’ve written more than my fair share about the problems of social media return on investment, but at the BlogWorld & New Media Expo in New York City, Clay Hebert showed me there’s always more I can learn.

The problem, he argues, is one of definition. To be successful at social media, you have to decide what success means.[…] Continue Reading »

Tags: analytics, BlogWorld, Clay Hebert, goal setting, ROI, social media