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In a social media firestorm, do only the fans matter?

By Jesse Stanchak on August 15th, 2012 | 28862Comment on this post2012-08-15+11%3A49%3A59Jesse+Stanchak

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you agree with Chris Rock that social media controversies matter only when “fans” get involved? The results:

Yes: 56.25%
No: 43.75%

More than half of SmartBrief on Social Media readers agreed with Rock’s position that social media is really all about your most loyal fans — and his insistence that a social media uproar isn’t a cause for concern unless it’s coming from one’s fan base.[…] Continue Reading »