Archive for ChloeGottlieb SmartBlogs

At the South by Southwest Interactive session “I May ‘Like’ You, But I’m Not In ‘Like’ With You,” R/GA’s Chloe Gottlieb explained that getting an audience to engage with your business isn’t just about collecting “likes” or followers or offering prizes — its about creating engaging, interactive experiences that meet your audience’s needs.

So how do you spearhead long-term and valuable relationships with your audience that pay off more than just collecting virtual fans?[…] Continue Reading »