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From #SXSW: What do your fans really want from you?

By Constance Aguilar on March 20th, 2012 | 23375Comment on this post2012-03-20+11%3A43%3A25Guest+Blogger

At the South by Southwest Interactive session “I May ‘Like’ You, But I’m Not In ‘Like’ With You,” R/GA’s Chloe Gottlieb explained that getting an audience to engage with your business isn’t just about collecting “likes” or followers or offering prizes — its about creating engaging, interactive experiences that meet your audience’s needs.

So how do you spearhead long-term and valuable relationships with your audience that pay off more than just collecting virtual fans?[…] Continue Reading »