Archive for ChloeGottlieb SmartBlogs
By Constance Aguilar on March 20th, 2012 | 23375Comment on this postFrom+%23SXSW%3A+What+do+your+fans+really+want+from+you%3F2012-03-20+11%3A43%3A25Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23375
At the South by Southwest Interactive session “I May ‘Like’ You, But I’m Not In ‘Like’ With You,” R/GA’s Chloe Gottlieb explained that getting an audience to engage with your business isn’t just about collecting “likes” or followers or offering prizes — its about creating engaging, interactive experiences that meet your audience’s needs.
So how do you spearhead long-term and valuable relationships with your audience that pay off more than just collecting virtual fans?[…] Continue Reading »