Archive for Chipotle SmartBlogs
There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version of whatever iSomething has just hit the market, and our main form of interaction is through a digital landscape. Throughout the years, mobile technology has evolved into devices that can almost do it all — from making payments at Starbucks and other select retailers to helping us make decisions, like which restaurant to go to.[…] Continue Reading »
This week, Dunkin’ Brands Group became the latest big restaurant chain to commit to pork produced without the use of gestation crates, a growing movement that has won commitments from a slew of other restaurant chains and foodservice providers, from McDonald’s and Burger King to Sodexo and ARAMARK, and even supermarket chains such as Kroger and Safeway have promised to make the shift.[…] Continue Reading »
According to a recent Advertising Age article, “Chipotle Bucks Fast-Food Convention While It Still Can,” Chipotle Mexican Grill Chief Marketing Officer Mark Crumpacker brought all advertising in house because “we simply didn’t know what the right message was for our brand at the time. It’s an expensive and difficult process to try to figure that out within the typical agency model.”
Then he went out and hired Creative Artists Agency to create a video that ran during the Grammy Awards.[…] Continue Reading »
The following is an excerpt from Paul Barron’s new book, “The Chipotle Effect,” slated for publication in 2012. Visit the website to get the full copy of “The Chipotle Effect.” Reprinted with permission by the author.
If I had to apply a label to fast casual success stories like Panera, it would be “food-as-lifestyle.” That is, for the patrons and the owners of these companies, dining is much more than a refueling stop.[…] Continue Reading »
The secret is out about Jack in the Box’s bacon shake; Chipotle has big plans to expand; and why Checkers fans keep coming back for more.
Read about all this and more in this week’s top five most-clicked links in SmartBrief on Restaurants:
- Jack in the Box bets on bacon-flavored shake
- Chipotle to add up to 165 new restaurants this year
- Taco Bell issues statement on salmonella outbreak
- Loyal customers drive Checkers’ comeback
- Wendy’s seeks injunction to cut off noncompliant franchisee
Image credit: narvikk, via iStockphoto[…] Continue Reading »
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