Archive for chick-fil-a SmartBlogs
The Q2 2015 Restaurant Social Media Index rankings are in!
Last quarter, Panera Bread took No. 1 for the Top 25 National Restaurant Brands of Q1 2015. This month, the artificial-ban brand falls to No. 4, and is replaced by Chick-fil-A. Check out the Top 10 list below, where we also delve deeper into the Top 3.[…] Continue Reading »
Measuring brand love is a sophisticated romance between art and science, and while the technology involved has a lot of moving parts, the premise boils down to one simple fact: people describe how they feel about this or that, including brands, and these descriptions can be coded, aggregated, and analyzed to measure sentiment.
Before social media, these descriptions were shared directly among family, friends, co-workers, and neighbors.[…] Continue Reading »
Chick-fil-A is no stranger to controversy, with much media attention paid to President Dan Cathy’s vocal expression of his conservative Christian views and the company’s contributions to conservative causes. The chain’s contributions to anti-gay causes have raised ire in the past, but it ratcheted way up this week with comments from Cathy.
Mostly, companies that depend on the public’s goodwill and continued patronage shy away from politics and taking a controversial public position on a hot-button social issue, for good reason.[…] Continue Reading »