Archive for chick-fil-a SmartBlogs

News on two big food retailers emerged among the most popular stories of this week: Kroger announced that it will experiment with digital shelf technology at its stores. The technology, developed by Kroger, will be installed on 2,200 Edge shelves that can show digital price tags and ads, and might also eventually have the ability to communicate with shoppers’ smartphones.[…] Continue Reading »

This week’s most popular stories across our food and beverage briefs run the gamut, reflecting big trends in the industry such as large companies selling brands that no longer fit their market, a focus on snacks and fresh produce, catering to millennial consumers and diners, and food delivery services. Big brands in the news included General Mills, Chuck E.[…] Continue Reading »

The Q2 2015 Restaurant Social Media Index rankings are in!

Last quarter, Panera Bread took No. 1 for the Top 25 National Restaurant Brands of Q1 2015. This month, the artificial-ban brand falls to No. 4, and is replaced by Chick-fil-A. Check out the Top 10 list below, where we also delve deeper into the Top 3.[…] Continue Reading »

The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »

Measuring brand love is a sophisticated romance between art and science, and while the technology involved has a lot of moving parts, the premise boils down to one simple fact: people describe how they feel about this or that, including brands, and these descriptions can be coded, aggregated, and analyzed to measure sentiment.

Before social media, these descriptions were shared directly among family, friends, co-workers, and neighbors.[…] Continue Reading »