Archive for chick-fil-a SmartBlogs
Measuring brand love is a sophisticated romance between art and science, and while the technology involved has a lot of moving parts, the premise boils down to one simple fact: people describe how they feel about this or that, including brands, and these descriptions can be coded, aggregated, and analyzed to measure sentiment.
Before social media, these descriptions were shared directly among family, friends, co-workers, and neighbors.[…] Continue Reading »
Chick-fil-A is no stranger to controversy, with much media attention paid to President Dan Cathy’s vocal expression of his conservative Christian views and the company’s contributions to conservative causes. The chain’s contributions to anti-gay causes have raised ire in the past, but it ratcheted way up this week with comments from Cathy.
Mostly, companies that depend on the public’s goodwill and continued patronage shy away from politics and taking a controversial public position on a hot-button social issue, for good reason.[…] Continue Reading »
The National Restaurant Association’s Kids LiveWell program, which was developed in partnership with Healthy Dining to help parents find healthy restaurant options, has more than quadrupled its list of foodservice partners since its launch in 2011. The NRA announced the addition of three partners as well as the launch of a smartphone application designed to help parents locate healthy restaurants while on the go.[…] Continue Reading »