Archive for causemarketing SmartBlogs
According to a 2010 Cone Cause Evolution study, 83% of Americans want to see brands support a cause; 91% think those companies should focus their efforts in the communities where they operate. And more than 40% say they buy certain brands because of the causes they are associated with.
So what’s the take-away here?
Acts of corporate kindness, programs that raise awareness for a cause, initiatives that are good and green really make really great business sense.[…] Continue Reading »
James Epstein-Reeves, president of Do Well Do Good, is a Chicago-based expert on corporate social responsibility, philanthropy, and cause marketing. A corporate philanthropy veteran and author, Epstein-Reeves and his company guide leaders in for-profit and non-profit organizations and recently reported on consumer trends in cause marketing and climate change. I recently spoke with him about the state of CSR and what to expect in 2012.[…] Continue Reading »