Archive for causemarketing SmartBlogs
Since 2009, Earth Day has been a United Nations-recognized holiday to raise environmental awareness and encourage us all to be better stewards of the Earth, and it was celebrated in many parts of the world before that. Even President Barack Obama gave a speech about Earth Day and the environment. In “Future of Engagement,” host Murray Newlands looks at how companies used the publicity surrounding Earth Day to improve their branding.[…] Continue Reading »
According to a 2010 Cone Cause Evolution study, 83% of Americans want to see brands support a cause; 91% think those companies should focus their efforts in the communities where they operate. And more than 40% say they buy certain brands because of the causes they are associated with.
So what’s the take-away here?
Acts of corporate kindness, programs that raise awareness for a cause, initiatives that are good and green really make really great business sense.[…] Continue Reading »
James Epstein-Reeves, president of Do Well Do Good, is a Chicago-based expert on corporate social responsibility, philanthropy, and cause marketing. A corporate philanthropy veteran and author, Epstein-Reeves and his company guide leaders in for-profit and non-profit organizations and recently reported on consumer trends in cause marketing and climate change. I recently spoke with him about the state of CSR and what to expect in 2012.[…] Continue Reading »
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! — at yesterday’s IAB Social Media Marketplace session “Social Media, World Events and the New Face of Cause Marketing.”
He led with stats that got the attention of the 300-plus brand representatives in the room:
- 71% of consumers are giving as much or more now as they were before the economic downturn.
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